Category: APAC
We speak with leaders in marketing, advertising and technology across the APAC region to unveil key ad campaign and audience trends every brand should know across the region for the year ahead.
Singapore – Brands across Asia-Pacific are being urged to prioritise bold creativity, build trust, and harness technological transformation to navigate unprecedented cultural shifts, market disruptions, and evolving consumer expectations, according to a report by Havas Red. The report highlights trends...
The APAC region is seeing a rapidly shifting marketing landscape, where evolution in CX, personalisation and AI is opening up both challenges and opportunities for marketers.
The MixIn, Criteo, and Amperity partnership demonstrates what's possible when retail media networks prioritise measurement and move quickly.
Vietnam – Edelman has strengthened its leadership team in Asia-Pacific, naming Quang Nguyen as managing director of its Vietnam operations and Pooja Rawat as chief strategy officer for the region. Quang joins as Edelman aims to expand its presence and capabilities in the Vietnamese market, particularly...
Asia Pacific — Mapping the events after the Omnicom-Interpublic Group (IPG) major shake-up, IPG CEOs Leigh Terry of APAC and Mark Coad of Australia, as well as James Hawkins, APAC chief client officer, have announced their respective exits from the business. While the company is yet to announce the...
Sydney, Australia — Eagle Eye has announced a series of leadership changes across its Asia-Pacific operations as the SaaS and AI-driven loyalty technology company accelerates its regional growth ambitions. The company has promoted Caitlin Stephens to chief of staff for APAC and Aaron Crowe to head of...
Philippines – THE SHOUT GROUP/FCB SHOUT, Grab Indonesia, and Adobe were announced as the Grand Prix winners at the recently concluded NEXT Awards Asia-Pacific 2025, taking home top honours in the Agency, Brand, and MarTech of the Year categories, respectively. The NEXT Awards Asia-Pacific 2025 is a multi-country...
HelloFranses! offers end-to-end influencer marketing services, including strategy development, creator selection, content creation, paid amplification and analytics.
The bank framed the sponsorship as a reflection of the diversity within the Australian football community and the growing popularity of the women’s game.
