Category: APAC
Singapore — Global brand storytelling agency INVNT® has appointed Sarah Bailey as executive creative director (ECD) for the Asia-Pacific region. Based in Singapore, Bailey will lead INVNT’s creative team across the region, focusing on innovation and storytelling initiatives across physical, digital,...
Singapore – ASEAN brands are gaining global recognition, with 11 regional companies making it into the Brand Finance Global 500 2026—up from 10 last year, according to the latest report from brand valuation consultancy Brand Finance. The report found that the banking sector dominates ASEAN’s representation,...
In his new role, Ong will work closely with agencies and marketers to support brand outcomes through Digital Turbine’s mobile ecosystem and premium ad experiences.
Singapore – Visa has renewed its title sponsorship of the MAMA AWARDS through 2029, extending its partnership with South Korea’s CJ ENM and reinforcing its commitment to cultural commerce, cross-border engagement, and mega events across Asia Pacific. The renewal follows the successful return of the world’s...
Shanghai, China – Odd Assembly launches its first self-initiated campaign, ‘Funny Business’, marking a new chapter in its expansion into China as a global creative company. The campaign signals how Odd Assembly thinks and operates as it grows internationally. While self-initiated campaigns are rare in...
Singapore – Federal Express Corporation (FedEx) has named Salil Chari as regional president of its Asia Pacific operations, succeeding Kawal Preet as the company seeks to drive growth and strengthen customer experience across the region. Chari, previously senior vice president of marketing and customer...
Singapore – As Human8 sharpens its presence across APAC, one executive is at the heart of its transformation: Katie McClintock, the consultancy’s newly appointed managing director, APAC. With more than 20 years of experience in insights and consulting—including senior roles at PepsiCo, Mastercard, and...
According to Toyota Motor Asia, the campaign seeks to communicate how the brand’s strengths translate into everyday experiences for customers.
Singapore – Air India and Singapore Airlines have signed a commercial cooperation framework agreement, setting the stage for a deeper partnership through future joint business agreements, subject to regulatory approvals. Signed in Mumbai on 16 January 2026 by Air India chief executive officer and managing...
Breaking into APAC as a new adtech player, Yango Ads turned its own market entry into a growth engine – reaching 11.8 million users, generating 51 million impressions, exceeding delivery targets by 174%, and establishing category-leading visibility across key markets. In markets dominated by established...
