Category: APAC
‘Social Ads and Consumer Perception study – Singapore Edition’ aims to provide readers with the current behaviour and perception of Singaporean consumers towards social media and more specifically, in-feed ads.
Accenture has launched the Metaverse Continuum business group which aims to build existing capabilities in this space.
Financial institution HSBC has announced its partnership with The Sandbox as it acquires a plot of LAND, a virtual real estate in The Sandbox metaverse
The partnership between Livewire and Anzu first began in January when the two companies partnered to help APAC advertisers reach players in Roblox.
VMLY&R has appointed Yi Chung Tay, Hari Ramanathan, and Tripti Lochan to key leadership positions within its Asia Pacific division.
The enhanced Universal App Campaigns (UAC) mode allows advertisers to upload three ad creatives to enable the system to automatically generate more than 400 variations.
Global media network m/SIX has announced a significant refresh to its brand identity with a change of name to mSix&Partners.
TCF wanted to use NFTs for a meaningful purpose, raising awareness for TCF’s commitment to helping Bengal tigers roam free.
The investment by Choco Up will help Reverse Ads scale its business in Asia, including the opening of an office in Australia.
Lottie Longford will be handling Golin’s agency brands to regionally drive brand positioning and initiatives.
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