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Category: APAC

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MARKETECH APAC launches thought leadership series under future-oriented industry series, What's NEXT 2023
Posted on November 18, 2022
by Teddy Cambosa
MARKETECH APAC unveils a series of thought leadership articles written by marketing leaders to future-proof the industry for 2023 and beyond.
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How virtual has just made in-person events better: APAC industry leaders’ panel discussion 
How virtual has just made in-person events better: APAC industry leaders’ panel discussion 
Posted on November 18, 2022
by MARKETECH APAC
Industry leaders from APAC shared space to discuss how marketers can make the best of events now that in-person has rejoined the virtual format.
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Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Majority of APAC C-suite leaders under pressure to prove short-term ROI on marketing campaigns
Posted on November 18, 2022
by Teddy Cambosa
According to the data, almost 98% of B2B marketing leaders in APAC said that improving the chief financial officer’s awareness and understanding of B2B marketing ROI.
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Azerion ties with Right Thing Media to offer social impact messaging within in-game advertising campaigns across APAC
Posted on November 18, 2022
by Kathleen Murata
They can work with any ad format, distributor, agency or media owner across web, mobile, and app campaigns.
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Tencent’s new layoffs ripple towards video streaming, gaming teams
Tencent’s new layoffs ripple towards video streaming, gaming teams
Posted on November 17, 2022
by Teddy Cambosa
The layoffs spread across three out of six of Tencent’s business divisions. They include platform and content (PCG); the interactive entertainment department (IEG), and the cloud and smart industries group (CSIG).
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TrafficGuard-Elie-Shuggi
TrafficGuard welcomes Elie Shuggi as new chief product officer
Posted on November 17, 2022
by Kathleen Murata
Elie Shuggi will be responsible for scaling the company’s product offerings and supporting its growth globally.
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APAC marketing leaders gather to discuss the future of event marketing this 2023
APAC marketing leaders gather to discuss the future of event marketing this 2023
Posted on November 17, 2022
by MARKETECH APAC
Now that in-person events are back, the latest webinar by MARKETECH APAC discusses what has been and what will be for event marketing this 2023 and beyond.
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Fyllo makes new hires for Australia, Singapore team
Posted on November 17, 2022
by Teddy Cambosa
Cravero will develop Fyllo's marketing and data solutions in ANZ, while Soon will be handling its regional client management in APAC.
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IPG Mediabrands partners with Scope3 to decarbonize digital advertising
Posted on November 15, 2022
by Teddy Cambosa
IPG Mediabrands partnered with Scope3 to measure and reduce their clients’ carbon footprints from digital advertising.
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Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Antavo expands into APAC region, appoints Caleb Gamble to lead regional growth
Posted on November 10, 2022
by MARKETECH APAC
Enterprise Loyalty Cloud platform, Antavo, has expanded into APAC, appointing Caleb Gamble to lead its regional growth. 
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