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Category: APAC

Azerion’s proprietary SSP expands its presence in Australia, SEA
Azerion’s proprietary SSP expands its presence in Australia, SEA
Posted on October 17, 2022
by Teddy Cambosa
The proprietary SSP by Azerion enables publishers to sell digital ad inventory across their web, mobile and app-based properties.
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IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
Posted on October 14, 2022
by MARKETECH APAC
The media agency has beefed up its MRI with a number of enhancements, starting from the increase in the number of its subjects to more than 150 partners.
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Merkle B2B appoints Min Zie Liyu as executive creative director for APAC
Merkle B2B appoints Min Zie Liyu as executive creative director for APAC
Posted on October 13, 2022
by MARKETECH APAC
Based in Singapore, Min Zie will oversee Merkle B2B’s creative work with key clients in the region. 
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TCL Electronics kickstarts new phase of global campaign for women empowerment, ‘TCLForHer’
TCL Electronics kickstarts new phase of global campaign for women empowerment, ‘TCLForHer’
Posted on October 12, 2022
by MARKETECH APAC
'TCLForHer' is a self-sustaining ecosystem where women inspire women to redefine ‘greatness’. 
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Niranjan Singh appointed as Initiative’s new head of communications in APAC
Niranjan Singh appointed as Initiative’s new head of communications in APAC
Posted on October 12, 2022
by Teddy Cambosa
Singh will drive the connected communications design practice across key clients and sectors for Initiative APAC.
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MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
MARKETECH APAC’s Empowered Women returns with a conference and awards ceremony
Posted on October 12, 2022
by Joven Barcenas
MARKETECH APAC's 'Empowered Women Series' returns this year with a bigger platform to further spotlight women leaders in marketing.
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Ogilvy Consulting in Asia looks to dual ‘presidency’ as incumbent CEO retires
Ogilvy Consulting in Asia looks to dual ‘presidency’ as incumbent CEO retires
Posted on October 11, 2022
by MARKETECH APAC
The new presidents for brand and business transformation will be co-leading Ogilvy Consulting in Asia.
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DoubleVerify-New-Attention-Lab
DoubleVerify launches new attention lab to help advertisers maximise campaign performance
Posted on October 6, 2022
by Kathleen Murata
It will focus on providing advertisers with sophisticated, attention-based insights, and recommendations on campaign performance.
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Inner-State-Hakuhodo
Establishing leadership in Asia: How Hakuhodo is powering its growth via acquisitions
Posted on October 6, 2022
by Kathleen Murata
In our newest The Inner State, Hakuhodo's Shuntaro Ito shares with us their growth strategies and plans for their recent acquisitions.
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Inner-State-Sustainability-Marketing
Fostering sustainable behaviour: How sustainable marketing establishes brand credibility
Posted on October 5, 2022
by Kathleen Murata
In our latest The Inner State, we spoke with leaders from Allianz PNB Life and whiteGREY to tackle how creative communications can contribute to future sustainability.
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