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Category: APAC

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Colgate amplifies sustainability game through introduction of ‘Colley’
Posted on October 26, 2022
by MARKETECH APAC
Colgate has finally given birth to 'Colley', its HPDE recyclable toothpaste tube.
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Jellysmack, WebTVAsia ink deal to invest US$30m in content creators within APAC
Jellysmack, WebTVAsia ink deal to invest US$30m in content creators within APAC
Posted on October 25, 2022
by Teddy Cambosa
The new partnership further strengthens Jellysmack’s support of top global creators and aligns with WebTVAsia’s mission to empower Asian Pacific creators with opportunities and resources
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PubMatic’s new playbook lays out how mobile app publishers capture increased brand spend
PubMatic’s new playbook lays out how mobile app publishers capture increased brand spend
Posted on October 25, 2022
by Teddy Cambosa
The new PubMatic playbook explains benefits of leveraging brand spend for mobile app publishers in APAC and identifies key challenges publishers must solve in order to capture spend.
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Ipsos-Munro-Ramalingam
Research firm Ipsos announces new key leadership hires for APAC
Posted on October 24, 2022
by Kathleen Murata
The new leadership appointees of Ipsos are Hamish Munro as the new CEO for APAC, and Suresh Ramalingam as the new chief client officer for APAC.
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Capital A officially launches IKHLAS, its Shariah-compliant lifestyle platform for Muslims
Capital A officially launches Muslim-friendly travel and lifestyle platform, IKHLAS
Posted on October 21, 2022
by MARKETECH APAC
The platform promises to offer convenience, affordability and accessibility for Muslims to perform their religious obligations as well as a shariah-compliant lifestyle.
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Redhill launches metaverse offering with Pixel Canvas
Redhill launches metaverse offering with Pixel Canvas
Posted on October 19, 2022
by MARKETECH APAC
Redhill will leverage Pixel Canvas’s platform into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.
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Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Posted on October 19, 2022
by MARKETECH APAC
The new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
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IAS to provide brand safety measurement suite within TikTok
IAS to provide brand safety measurement suite for TikTok
Posted on October 18, 2022
by MARKETECH APAC
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 
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Ex-Straits Times Warren Fernandez is Edelman’s new CEO in APAC
Ex-Straits Times Warren Fernandez is Edelman’s new CEO in APAC
Posted on October 18, 2022
by Teddy Cambosa
Fernandez will join the firm’s global executive leadership team and report to global president and chief operating officer Matthew Harrington.
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Matt Sutton elevated to COO role at TrafficGuard
Matt Sutton elevated to COO role at TrafficGuard
Posted on October 17, 2022
by MARKETECH APAC
Sutton was formerly TrafficGuard's global chief revenue officer. 
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