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Category: APAC

Redhill launches metaverse offering with Pixel Canvas
Redhill launches metaverse offering with Pixel Canvas
Posted on October 19, 2022
by MARKETECH APAC
Redhill will leverage Pixel Canvas’s platform into brand campaigns and communications strategies – adding a new dimension to omnichannel storytelling for clients.
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Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Sitecore unveils three new public cloud solutions for brands’ CX, customer engagement
Posted on October 19, 2022
by MARKETECH APAC
The new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
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IAS to provide brand safety measurement suite within TikTok
IAS to provide brand safety measurement suite for TikTok
Posted on October 18, 2022
by MARKETECH APAC
IAS provides advertisers campaign insights into brand safety and brand suitability aligned to Global Alliance for Responsible Media (GARM) standards on the TikTok platform in select markets. 
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Ex-Straits Times Warren Fernandez is Edelman’s new CEO in APAC
Ex-Straits Times Warren Fernandez is Edelman’s new CEO in APAC
Posted on October 18, 2022
by Teddy Cambosa
Fernandez will join the firm’s global executive leadership team and report to global president and chief operating officer Matthew Harrington.
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Matt Sutton elevated to COO role at TrafficGuard
Matt Sutton elevated to COO role at TrafficGuard
Posted on October 17, 2022
by MARKETECH APAC
Sutton was formerly TrafficGuard's global chief revenue officer. 
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Azerion’s proprietary SSP expands its presence in Australia, SEA
Azerion’s proprietary SSP expands its presence in Australia, SEA
Posted on October 17, 2022
by Teddy Cambosa
The proprietary SSP by Azerion enables publishers to sell digital ad inventory across their web, mobile and app-based properties.
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IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
IPG Mediabrands’ media responsibility index to increase analysis to more than 150 global partners
Posted on October 14, 2022
by MARKETECH APAC
The media agency has beefed up its MRI with a number of enhancements, starting from the increase in the number of its subjects to more than 150 partners.
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Merkle B2B appoints Min Zie Liyu as executive creative director for APAC
Merkle B2B appoints Min Zie Liyu as executive creative director for APAC
Posted on October 13, 2022
by MARKETECH APAC
Based in Singapore, Min Zie will oversee Merkle B2B’s creative work with key clients in the region. 
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TCL Electronics kickstarts new phase of global campaign for women empowerment, ‘TCLForHer’
TCL Electronics kickstarts new phase of global campaign for women empowerment, ‘TCLForHer’
Posted on October 12, 2022
by MARKETECH APAC
'TCLForHer' is a self-sustaining ecosystem where women inspire women to redefine ‘greatness’. 
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Niranjan Singh appointed as Initiative’s new head of communications in APAC
Niranjan Singh appointed as Initiative’s new head of communications in APAC
Posted on October 12, 2022
by Teddy Cambosa
Singh will drive the connected communications design practice across key clients and sectors for Initiative APAC.
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