What’s NEXT 2024: Consider adopting a creative bravery mindset in modern marketing this year

Shant Oknayan

The marketing landscape in 2023 has surged to unprecedented heights of competitiveness, marking the beginning of a creative renaissance. This shift has elevated the importance of producing content at scale from a mere trend to an essential strategy for survival and growth. As we set the stage for the anticipated...

SEEK unites platforms with Jobstreet and Jobsdb to enhance job and talent search experience

Singapore – SEEK has announced its successful merging with Jobstreet and Jobsdb, allowing the parent company of both online career platforms to serve as a single platform, with the goal of offering an enhanced job and talent seeking experience.  Powered by SEEK’s technology, the unified platform brings new AI-powered advancements...

Expert Up Close: Quantcast CEO Konrad Feldman on AI trends and how marketers can leverage them for success 

Artificial Intelligence (AI) has been around for a long time. But for the past few months, it has accelerated and taken the marketing industry by storm, giving marketers unprecedented opportunity while opening more doors on how to distil its power to full capacity. Although iterations of the use of AI...

What’s NEXT 2024: Real-time data is the key to unlock real revenue impact 

Shahid Nizami

As of 4th January 2024, Chrome has officially started restricting third-party cookies by default for 1% of Chrome browsers. Once a gateway to personalisation, cookies collected behavioral data that enabled targeted ads and allowed marketers to serve up personalised experiences. However, when Google announced the change in 2020 citing ‘greater...

AVIA names new board chair, appoints two new board directors

Singapore – The Asia Video Industry Association (AVIA) has announced the appointment of Phil Hardman as the new board chairman and Emily Yri and Shonali Bedi as the new board directors. Hardman serves as the senior vice president and general manager of BBC Studios Asia. He will take over from...

What’s NEXT 2024: How AI is transforming DOOH advertising

Divya Acharya

In an increasingly fragmented channel landscape, digital out-of-home advertising (DOOH) is helping brands reach more customers than ever before.  Unlike online or mobile advertising channels that are often limited by ‘one-to-one’ devices and mediums, DOOH is a one-to-many medium and has the ability to reach bigger and often captive audiences;...

Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend

Hong Kong – As the upcoming Lunar New Year brings out campaigns from brands that offer unique and exclusive experiences, the fashion industry is no stranger to capturing the wave of celebration, according to the latest data from Euromonitor. Lisa Hong, consultant at Euromonitor International, said that this approach is...

Understanding customer centricity: How industry leaders should continuously adapt a unified CX approach

In the ever-evolving landscape of businesses, where products and services vie for consumer attention, one strategic principle stands out as a beacon of success — the customer-centric customer experience (CX) approach. As businesses navigate the intricate tapestry of the market, those who prioritise understanding, anticipating, and fulfilling the needs of...

MARKETECH APAC to celebrate martech success with the debut of ‘Marketing Technology Awards’

Singapore – The impact of martech on the marketing scene is profound, as these companies enable businesses to navigate the complexities of the digital age. By leveraging advanced technologies, marketers can better understand consumer behaviour, tailor their messages to specific segments, and measure the success of their campaigns with unprecedented...

What’s NEXT 2024: APAC advertisers are investing in data-driven videos—and you should too

Killian Menigot

The APAC landscape is experiencing a creativity crunch. While customers increasingly demand hyper-personalised experiences across a growing range of digital channels, brands find themselves falling short. Only a quarter (25%) rate themselves as “good” at creating and delivering content, a recent report by Adobe finds.Marketing is one of the most...