Category: APAC
This article will explore challenges in maturity with loyalty programs across three industries: airlines, fuel and convenience, and quick service restaurants.
The branding industry is constantly challenging agencies to innovate their ways of expressing brands’ identity. They are compelled to find the balance between representing brands while crafting unique messages that truly resonate with audiences. Design Bridge and Partners, as a brand design agency,...
Under the new mandate, OMD will oversee brand and performance media planning and buying across key APAC markets, including China, Korea, Australia, Singapore, Malaysia, Thailand, and Hong Kong.
The move aims to enhance collaboration, capability-building, and professional development opportunities for corporate affairs and communications leaders across Asia-Pacific.
Done in partnership with Sinch, a communications platform as a service company, this webinar also aims to explore strategies to maximise engagement, boost response rates, and optimise the customer experience in this dynamic, mobile-first region.
Australia – electriclime° has signed director Keane Pearce Shaw for exclusive representation across Asia and Australia-New Zealand (ANZ), adding to its roster a filmmaker known for high-energy, visually distinctive storytelling. Shaw brings a kinetic, character-driven approach to filmmaking, often blending...
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
Singapore – So Drama! Entertainment has launched its inaugural Advisory Panel, marking a bold step in its transformation journey and reinforcing its commitment to reimagining how it creates, communicates, and connects with audiences. The newly formed panel comprises eight individuals from across the...
Marketing evolution consultancy -lution has appointed Mike Worden as its chief media officer and partner, signalling its media advisory expansion.
Singapore – Omnicom Media Group agency Hearts & Science has secured two new pharmaceutical clients in Asia, further expanding its presence in the region’s healthcare marketing sector. The agency has been appointed to handle media duties for Hyphens Pharma in Singapore and Allergan in Taiwan,...
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