APAC
Mindshare, impact.com strengthen partnership in developing affiliate, partnerships industry in APAC
With both teams running local operations in key markets like Singapore, Indonesia, Malaysia, China, and Japan, they are now able to provide influencer and content expertise as a unique value-add to clients beyond traditional online advertising channels.
Josh Drasta joins Digimind as general manager for APAC
Josh Drasta will be growing Digimind’s team and clients in APAC with best-in-class social media intelligence and monitoring solutions.
Tiger Beer unveils retro-modernist campaign, dramatising beer brewing process
The campaign, once again conceptualised by Publicis Groupe’s Le Pub, doubles down on the 80s nostalgia that is trending again amongst Gen Z. Bold, simple, sometimes over-the-top but also somewhat familiar.
Former Nissan regional VP for marketing Isao Sekiguchi to now lead automotive as president for ASEAN
Sekiguchi's appointment aims to transform Nissan’s business in the region in accordance with its long-term vision, Nissan Ambition 2030.
What’s NEXT 2023 Conference: panda ads’ advertising head discusses what’s next in the cookieless strategy in 2023
On Day 2 of the conference, What’s NEXT 2023: Marketing in Asia Pacific, panda ads' Toni Ruotanen brings back our ears to the ground as he discusses the consensus, so far, on the cookieless strategy.
PR agency Golin launches AI incubator, to explore AI platforms for strategic planning
Initiated by Golin’s Creative Intelligence Unit in Singapore, SPARK explores artificial intelligence platforms including ChatGPT, Midjourney, and Dall.E as a starting point for strategic planning and creative ideation.
Edelman’s global advisory acquires public affairs agency Landmark Public Affairs
Through the buyout, Edelman Global Advisory will be building upon its strong capabilities in APAC in government affairs and business advisory.
New study reveals consumers want creative freedom, safer communities within the metaverse
This consumer research done by Yahoo reveals the expectations of metaverse consumers towards the phenomenon.
Anna Znamenskaya appointed as foodpanda’s new chief marketing officer
She will be leading the brand, performance marketing and growth teams for the company in 11 markets across Asia-Pacific.
Rising ESG demand: Measuring the impact of ESG strategies in APAC
Meaningful reporting with full transparency is crucial to measuring and communicating the progress of a business's ESG journey.
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