Category: APAC
Building brand awareness has long been one of marketing’s biggest priorities, but in today’s attention economy, awareness alone is becoming increasingly difficult to sustain. With consumers constantly scrolling through endless streams of content, the challenge is no longer getting noticed at once, but...
![[Creative Work] Club Med Documentary](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Club-Med-Documentary.jpg)
Singapore – Club Med is giving travellers a rare glimpse behind the scenes of its global operations with the launch of Dream Makers – Creators of Happiness, a four-part documentary series that explores the people, decisions and innovation behind its premium all-inclusive holiday experiences. Produced...
Singapore – Digital travel platform Agoda has expanded its travel planning capabilities with a suite of new features, including real-time flight updates, AI-powered hotel discovery tools, and integrated multi-product bookings. The updates span Agoda’s flights and accommodation offerings, introducing...
![[Report] Muslim AI travel Mastercard x CrescentRating](https://marketech-apac.com/wp-content/uploads/2026/06/Report-Muslim-AI-travel-Mastercard-x-CrescentRating.jpg)
Singapore – Artificial intelligence is fast becoming a trusted travel companion for Muslim travellers, with 80% now using AI-powered tools to plan their journeys, according to the report by Mastercard and CrescentRating. The annual report found that Muslim travellers are increasingly turning to AI to...
Hong Kong – AS Watson Group has launched the ‘AS Watson brand lab’, a data-driven platform for brand creation and scaling designed to systematically identify, develop and grow brands across its global retail ecosystem. Built on the company’s integrated O+O (Offline plus Online) capabilities, distribution...
Singapore – Omnicom Media has unveiled a new strategic framework designed to help marketers navigate an increasingly fragmented media landscape and improve advertising effectiveness by creating more relevant, adaptive, and contextually connected brand experiences. Called ‘Connected Content’, the framework...
![[Appointment] Edelman APAC](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Edelman-APAC.jpg)
Singapore – Edelman has appointed two new creator marketing leaders in Asia Pacific, bolstering its regional creator-led marketing capabilities amid growing demand for influencer and creator partnerships across the region. The appointments see Sushant Vithaldas join as Head of Creator Marketing for India,...
Hong Kong – Colgate Optic White Purple has launched ‘The Purple Café’, an APAC-wide social-first campaign anchored on a six-part episodic series featuring prominent Asian influencers. The six-part series — created in collaboration with WPPCP, WPP Media, WPP Production, and Ogilvy ANZ — features Asian...
Singapore — Artificial intelligence (AI) is becoming a key part of travel planning across Asia Pacific, with almost half of travellers now using AI to research destinations, discover experiences and make more informed travel decisions, according to Visa’s latest Global Travel Intentions study. According...
Singapore — Carro has expanded into Australia through the acquisition of used car platform CarPlace, while forming a strategic partnership with automotive group Autoleague to strengthen its presence in one of the Asia-Pacific region’s largest automotive markets. The deal marks Carro’s entry into Australia...
