Category: APAC
The team will work to translate cultural and technological shifts into opportunities for brands operating in the region.
Brosgill began as a marketing analyst and business development executive for Forward3D back in 2010, and quickly rose to the ranks within the company, becoming the Head of APAC and Russia in 2016.
Kuala Lumpur, Malaysia – A packet of M&M’S now comes with more than sugar and chocolate as Mars has launched a cross-market campaign with Marvel that ties product purchases to a digital gaming experience across eight Asia-Pacific markets. Branded “Be A Hero with M&M’S | Marvel,” the campaign...
Singapore – Zendesk has named Bikram Mazumdar as Vice President, Asia. Based in Singapore, Mazumdar will lead the company’s growth and go-to-market strategy across South East Asia, North Asia, Korea, and India. He will be reporting to Mitch Young, Senior Vice President, APAC, Zendesk. Mazumdar brings...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
Brands that cannot unify their view of the customer journey are making decisions on incomplete data, misallocating budgets, and ultimately losing customers they could have retained.
Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing brand collaborations. The API was introduced at YouTube’s 2026 NewFront event in New York and is designed to help commercial partners facilitate, manage,...
