APAC

The Hoffman Agency wins Shutterstock account for comms responsibility in APAC

Teddy Cambosa | Apr 15, 2021-47

The Hoffman Agency will be leading the communications of Shutterstock in APAC from March to December 2021.

MARKETECH APAC tackles higher ed’s digital marketing strategies in ‘new normal’ in webinar for APAC universities

MARKETECH APAC | Apr 14, 2021-47

The webinar discussed the current challenges and opportunities in digital experience as universities adapt their marketing strategies in the new normal.

Visa unveils five APAC start-ups part of inaugural accelerator program in the region

Teddy Cambosa | Apr 12, 2021-47

The new Visa Accelerator Program in the Asia Pacific region has seen start start-ups serving the welfare to start-ups and the under banked.

SCMP appoints Darryl Choo as regional sales director for APAC

Shaina Teope | Apr 12, 2021-47

The South China Morning Post bolsters its marketing and advertising unit for brands in APAC.

DTC and data-driven CX: Two key e-commerce marketing trends to thrive post-pandemic

MARKETECH APAC | Apr 9, 2021-47

When adopting a direct-to-consumer strategy, leverage the opportunity to directly connect with consumers by delivering a data-driven, seamless customer experience.

Reasons why manufacturers, distributors won’t sell online

MARKETECH APAC | Apr 9, 2021-47

Merchants playing in B2B commerce have aired some of their hesitancies in jumping into the online marketplace.

foodpanda launches vax awareness campaign across Asia

Teddy Cambosa | Apr 8, 2021-47

The vaccination awareness by foodpanda will be a series of content that will be released by the platform, as well supporting local vax campaigns across Asia.

Marketer’s guide to online dating apps

MARKETECH APAC | Apr 8, 2021-47

Dating apps are brimming with growth opportunities as people crave connection at this time more than ever.

Limelight Platform names Leon Hudson as new managing director for APAC

Jean Cabico | Apr 8, 2021-47

Limelight Platform, the experiential marketing agency, welcomes Leon Hudson as the new managing director for the Asia Pacific region team.

Foodpanda rolls out new brand identity across Asia

Teddy Cambosa | Apr 5, 2021-47

The new brand identity of foodpanda will be applicable across Asia, from packaging, media materials to the user interface of the app.