Category: APAC
Hong Kong – Bluebell Group, an Asia-based brand distributor and operator, has formalised its executive leadership team and permanently appointed Philippe Guettat as group president & CEO. Guettat’s appointment marks the next chapter for Bluebell, with a focus on operational excellence, accelerated...
Singapore – foodpanda has launched ‘Make Life Delicious,’ a new regional brand campaign aimed at repositioning the delivery platform as an everyday lifestyle partner across Asia Pacific. Unveiled on 25 February in Singapore, the campaign highlights the company’s focus on convenience, variety, and value,...
Hong Kong – After a year of AI-generated content flooding digital spaces, audiences are developing a sharper radar for what’s synthetic and what’s real, pushing back against automation in favour of “Proof of Human”, according to a new report by Backslash, the cultural intelligence unit serving...
Hong Kong – Minor Food, a subsidiary of Thailand’s Minor International, is said to be considering a Hong Kong initial public offering (IPO) by the end of 2026, aiming to leverage the city’s deep capital markets and broaden its pool of potential investors. According to the Bangkok Post, Minor International’s...
The new mandate will see PHD managing media planning and buying across the expanded markets. Regional coordination will be led from PHD’s Singapore hub, located in Singapore, under business director Rahul Mehndiratta.
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
Tokyo, Japan – Uber has appointed Ally Doubé as APAC marketing director, as part of the company’s expansion efforts across the region. Doubé, an Australian based in Tokyo, has been with Uber for more than five years and has held several senior leadership roles, including APAC head of brand strategy for...
She was previously marketing director, APAC at TEAM LEWIS, where she led content marketing, lead generation, and go-to-market strategies across the region.
Singapore – Despite global economic uncertainty, travellers remain committed to spending on travel, with Asia Pacific consumers 50% more likely than those in Europe and the US to increase their budgets in 2026, according to a Klook report. The report highlights strong international travel intent, rising...
The agency will focus on shopper activation aimed at influencing purchase decisions at shelf and building preference over private-label alternatives throughout the year.
