Category: APAC
Singapore – Zendesk has named Bikram Mazumdar as Vice President, Asia. Based in Singapore, Mazumdar will lead the company’s growth and go-to-market strategy across South East Asia, North Asia, Korea, and India. He will be reporting to Mitch Young, Senior Vice President, APAC, Zendesk. Mazumdar brings...
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
Brands that cannot unify their view of the customer journey are making decisions on incomplete data, misallocating budgets, and ultimately losing customers they could have retained.
Singapore – Fabulate has been selected as a launch partner for the new Creator Partnerships API from YouTube, as the platform expands tools for managing brand collaborations. The API was introduced at YouTube’s 2026 NewFront event in New York and is designed to help commercial partners facilitate, manage,...
PR must evolve into what he calls a “Stakeholder-Outcome Engine,” where the focus is on “behavior change, message pull-through, and lead quality.”
Singapore – Viddsee has appointed Kenny Ling as business development director and Esther Yue as director of operations, in a move to accelerate its expansion across Asia. Ling, a decade-long veteran of branded content in APAC, has worked with Hilton, Marina Bay Sands, SP Group, and Gardens by the Bay,...
According to the company, the initiative is part of its broader effort to evolve alongside changing consumer preferences while maintaining its heritage as a pioneer of white coffee.
