Category: APAC
![[Appointment] Tag leadership appointments](https://marketech-apac.com/wp-content/uploads/2026/06/Appointment-Tag-leadership-appointments.jpg)
Australia – Production agency Tag has announced a series of leadership appointments across ANZ and JAPAC as it sharpens its focus on client-centric growth and expands its digital experience capabilities amid increasingly complex customer journeys. The appointments include Roberta Camargo as Country Head...
Japan – New research across eight Asia-Pacific & Japan markets finds a widening gap in AI readiness across the region, with only 52% of employees saying they feel equipped to adapt to AI and automation, according to a new report from workforce-readiness solutions provider Cornerstone OnDemand. ...
Singapore – Creator marketing platform Fabulate has appointed former Meta, Disney and Yahoo executive Jon Kee as Commercial Director for Southeast Asia, Japan and South Korea, a newly created role aimed at supporting the company’s continued expansion across APAC. Based in Singapore, Kee will oversee...
Singapore – AppsFlyer has launched “Web Performance Measurement”, extending its mobile attribution framework to the web and providing marketers with a single independent source of truth across web and mobile, powered by the same signal infrastructure long used in mobile performance marketing. The new...
Singapore – MARKETECH APAC has officially unveiled the finalists for the inaugural Advertising Awards Asia Pacific (AAA 2026), recognising standout campaigns, brands, agencies, and tech providers redefining the boundaries of advertising excellence across the region. The AAA 2026 programme celebrates...
Singapore – Omnicom Media has established Client Success as a dedicated discipline across APAC, marking the regional rollout of a global framework aimed at strengthening client leadership and business delivery. The new discipline forms part of Omnicom Media’s global operating model and is intended to...
Singapore – In a world flooded with conflicting information, AI-generated content and competing claims that make it harder than ever to determine what is real, 72% of people say it is more important than ever to prioritise truth, according to new research by McCann and Economist Enterprise. The study...
Kuala Lumpur, Malaysia — OREO is dunking into the global power of K-pop with the launch of its first-ever worldwide snacking partnership with BTS, introducing a limited-edition cookie and fan campaign inspired by the group’s Korean roots and devoted fan community! At the heart of the campaign...
Singapore – Travel demand in Asia Pacific is shifting rather than simply rebounding, with travellers becoming more deliberate in their decisions and booking journeys growing increasingly complex, according to a new report by Criteo. New data from Criteo shows APAC travel demand remained resilient...
Malaysia – MARKETECH APAC has officially announced the finalists for the inaugural Content Marketing Awards Asia Pacific (CMAA) 2026, highlighting standout campaigns, brands, agencies, and individuals shaping the future of content-led storytelling across the region. Positioned as a celebration of dynamic...
