Malaysia – Carro’s latest festive film tells a story about the connections and memories shared with loved ones during these journeys. The used car marketplace in Southeast Asia serves as a reminder that every balik kampung journey or hometown travels is meaningful beyond just getting to the destination.
Titled ‘Identity of Siti?”The movie tells the story of a family travelling through a “balik kampung” and becoming stuck in traffic. But when Grandma recommends they go on an unplanned chase after an orange automobile, they feel better.
Speaking about the campaign, Katherine Teo, Carro regional head of marketing, said, “The balik kampung drive might take hours, but every journey, every traffic jam and every car ride forms a family’s collective memories. The journey home matters, and that’s why we are committed to delivering quality and safe rides that will allow people to drive home worry-free.”
Meanwhile, Simond Chew, Carro creative director, said, “After last year’s tearjerker which highlighted the importance of going home to what matters, we thought it was only right for this year’s film to show that the journey home is equally precious. We also wanted to break expectations and flip the usual heart wrenching Raya genre on its head; what better way to bring out the excitement of going home with a high tension, comedic car chase adventure.”
Furthermore, Kuanyu Tan, Carro Singapore country head, stated, “Hari Raya is a celebration of family, forgiveness and reunion, and we’re so proud to be the choice of many drivers who have chosen a Carro Certified car. We’re committed to ensuring safe rides so everyone can travel worry-free.”
