India – Buzzlab, the content-led growth consulting firm, has named Harish Shetty as its new client services director, bringing over 12 years of expertise in advertising, brand marketing, and integrated campaigns.
A seasoned expert in brand and go-to-market (GTM) marketing, Shetty has a proven track record of developing and executing high-impact campaigns that drive both brand equity and business growth.
Shetty’s expertise spans above-the-line (ATL) marketing, below-the-line (BTL) strategies, and digital/social media marketing, enabling him to craft compelling brand communications that deliver measurable results for leading brands.
Sindhu Biswal, founder & CEO of Buzzlab, said, “Harish brings solid experience of operations, strategy, client management and principles of legacy ad giants. I loved it when he mentioned, “I want to unlearn whatever I have learnt till date, challenge all playbooks and build a new form of advertising company.”
Sushant Sadamate, co-founder & COO of Buzzlab, added, “At Buzzlab, we believe in leaders who do not just strategise but roll up their sleeves and make things happen. Harish brings an incredible mix of experience, creativity and executional excellence. His ability to inspire confidence in clients while delivering standout campaigns will be a game changer for us.”
Before joining Buzzlab, Shetty was a management supervisor at Ogilvy. With over 12 years of experience in advertising, brand marketing, and integrated campaigns, he has worked with top agencies such as L&K Saatchi & Saatchi, Famous Innovations, and MullenLowe Lintas Group, refining his expertise in strategic brand growth and cross-platform marketing.
Speaking of his new role, Shetty shared, “I didn’t choose advertising—advertising chose me, and I couldn’t be more grateful. Somewhere along the way, I found my passion for data-driven marketing, and that’s been the driving force behind everything I do. The real thrill comes from seeing how ideas translate into measurable impact. What’s even more exciting is how today’s young agencies are redefining the space—bringing bold, creative thinking backed by real numbers.”
He continued, “Brands, too, are evolving; they’re no longer just advertisers; they’re speaking the language of creators—engaging, storytelling, and building communities rather than just selling. And that’s exactly what excites me about Buzzlab. It’s a place where creativity meets strategy, where big ideas don’t just stay ideas—they turn into measurable outcomes. I feel genuinely energised by this shift in the creative and media landscape, and I couldn’t have asked for a better place than Buzzlab to be part of this shift.”
