Singapore – Dating app Bumble is taking over Uncle Chieng’s Ice Cream Cart this December with the goal of connecting single individuals.
Through Bumble’s activation, singles can find a space to connect with other people at Uncle Chieng’s cart while receiving dating tips.
The dating tips are derived from Bumble’s latest dating trends report, which comes along with complimentary ice cream for the first 200 people who present their profile on the dating app.
Bumble users can take part in the activation at Uncle Chieng’s ice cream cart at Orchard Road every Saturday and Sunday this month. From 1 p.m. to 10 p.m. or until the ice creams sold out.
Complementing the offline launch, Bumble has also released an ice cream interest badge in-app, which can be added to users’ profiles. This helps singles connect with fellow people who have a sweet tooth.
Additionally, Bumble has teamed up with Urban Milers Run Club for a running event for singles, along with a run club interest badge.
Bumble has recently launched more than 30 interest badges that culturally resonate with users, including hobbies, memes, and houseplants.
Chen Meihui, APAC communications lead at Bumble said, “In 2025, we’re seeing a big shift towards real-ness in the dating game with more people taking the time to truly find somebody that supports their unique interests. By blending Bumble’s empowering approach to dating with moments of in-person connection, we hope to spread some holiday cheer by helping singles navigate their journey to love this festive season.”
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