Tag: GHO Sydney

Australia – In the midst of the excitement around the FIFA Women’s World Cup 2023, Commonwealth Bank and GHO Sydney, a creative firm, have developed a brand-new sponsorship campaign called “For all the goals we share.”

Sam Kerr, a professional football player, is featured in the 30-second TV commercial alongside her CommBank Matildas teammates Courtney Nevin, Tameka Yallop, and Claire Polkinghorne. Avaani Prakash, a potential Young Matildas player, as well as young athletes from the neighbourhood, their families, and encouraging football trainers are also featured in the campaign. Regardless of their scope or importance, each person’s unique objectives are emphasised in the ad’s narrative.

https://www.youtube.com/watch?v=Sg-lAn6f_0g

Dianne Everett, general manager of brand and sponsorships at Commonwealth Bank said, “We couldn’t be prouder to showcase our continued support for women’s football. This campaign brings together months of work from an incredible team who are dedicated to helping people achieve their goals. Now, we get to enjoy a month of celebration as we support the CommBank Matildas.”

Eithne McSwiney, managing director at GHO Sydney, added remarks, “We want this campaign to really resonate with everyone who’s connected to the game of football; the players, the supporters, the families on the sidelines and the community coaches. We’re so excited to help CommBank tell their story of support for women’s football as we chase our shared goal of growing the game for all Australians.”

As an official supporter of the FIFA Women’s World Cup 2023™, CommBank extends a warm welcome to female footballers from all around the world. The official Sydney FIFA Fan Festival, scheduled to commence on July 20th at Tumblong Park, will include an engaging CommBank activation called ‘Train like a Matilda.’ This exciting experience will be available throughout the tournament, culminating with the FIFA Women’s World Cup Final on August 20th.

Australia – In a bid to fill the gap in the market for a more complete service, brand experience agency GHO Sydney has joined a partnership with mid-scale business planning and financial advisory, PKF Sydney/Newcastle, to provide Australian start-ups uniquely designed programs in the areas of both business and creatives. 

The new alliance aims to help new businesses avoid conflicting advice or the steep cost of working with multiple partners. As part of the partnership, PKF and GHO Sydney will be offering start-ups with proven processes and the balance of advice and experience, to enable them to access diverse talent across business, finance, creative, and product, as well as marketing through either a full sweat-equity or part cash/part equity deal. 

James Legge, GHO Sydney’s strategy partner, shared that they have known there is an opportunity to change the model for supporting start-ups and to help them scale rapidly and with a clear purpose.

“By developing our design thinking offering and service-for-equity commercial models, together with PKF, we’re in a position to help deliver a clearer path to profit and growth,” said Legge.

Steve Meyn, PKF Sydney/Newcastle’s managing director, shared, “With existing clients like Grub Lab and AirCamp, PKF has been supporting start-ups for some time, but together with GHO, this new venture enables us to provide a more holistic offering and reduce the risk for the start-ups we back as they go to market and scale.”

Sydney, Australia – Home appliance brand Breville has partnered with brand experience agency GHO Sydney, to launch a new website called, ‘Breville Coffee Journey’ which is meant to be a comprehensive educational resource for lovers of coffee.

Breville makes a range of innovative appliances, such as coffee machines, like the Barista Express and the Oracle Touch. Featuring three leading Aussie baristas, the ‘Breville Coffee Journey’ includes coffee tutorials, recipes, inspirational articles, and an immersive journey through the entire coffee-making process – from bean to cup.

Noel Burchill, Breville’s head of global brand strategy and advertising, shared that the ‘Breville Coffee Journey’ is a premium digital experience designed to take the consumer on an engaging and informative exploration of third-wave specialty coffee.

“Whether you are a novice or a coffee connoisseur, a lover of espresso or drip, we’ve harnessed the incredible talent from within Breville and the industry to deliver a one-stop platform everyone can enjoy. We’re proud of the work we’ve done in partnership with GHO Sydney and thank them for their commitment and a shared vision for the project,” said Burchill.

Meanwhile, Hamish Stewart, the creative partner at GHO Sydney, commented that Breville is a brand Aussies know and love, making the management of the project a privilege to work on. 

“The project is a great demonstration of our capability at GHO, from design sprints to prototyping and customer research, to UX/UI and content production. We’re so proud of the result,” said Stewarts.