Tag: Anak

Singapore – Bakery brand BreadTalk is teaming up with brand practice Anak for its brand refresh. The rebrand comes in time for the bakery’s 25th anniversary this year.

With Anak, BreadTalk aims to solidify its position as a market leader, complementing its global presence across Southeast Asia, China, and the Middle East.

Through the new client win, Anak is set to revitalise BreadTalk’s brand platform and visual identity, unveiling new ways of brand expression. Anak aims to enhance the bakery’s customer experience while making the brand distinct from competitors.

The partnership blends both companies’ strategic insight and creativity for brand success and further growth.

BreadTalk has also worked with cultural consultancy JUNK to begin its brand discovery efforts.

“BreadTalk has been so much a part of Singaporeans’ lifestyles and our local dining culture for the first 25 years. We look forward to partnering with Anak for our next steps, as they support us in our next chapter of global expansion into new markets,” Joyce Koh, group head for brand & communications for the BreadTalk Group, said.

Hanyi Lee, creative partner at Anak, commented, “We are thrilled to partner with BreadTalk at such a significant milestone in their journey, taking a well-loved Singaporean brand to the next chapter of its growth. Our mission is to tell BreadTalk’s story for the next 25 years and beyond, helping them to achieve their continued vision of creativity, innovation and market leadership.”

Hong Kong – Brand practice Anak has unveiled the launch and new brand identity of social club 1880’s latest venture, 1880 SOCIAL, a dynamic lifestyle destination situated at Two Taikoo Place in Hong Kong.

1880 SOCIAL is a first-of-its-kind, fully accessible concept that offers the brand’s signature hospitality and programming to the public. Located on the first three floors of Two Taikoo Place in Quarry Bay, Hong Kong, it joins 1880’s third private members’ outpost, 1880 Hong Kong, alongside 1880 Singapore and 1880 Brawa.

The interiors of 1880 SOCIAL and 1880 Hong Kong, designed by MSDO and AvroKO’s Bangkok studio, feature restaurants, coffee and wine bars, a gym, spa, working lounge, co-creation facilities, event spaces, and more.

Anak collaborated with Swire Properties to bring 1880 SOCIAL to life, working closely with long-time partner 1880 to craft the new brand identity. This marks an extension of the 1880 universe, originally developed by Anak in 2017 for the private members’ club that first launched in Singapore.

Anak created the name 1880 SOCIAL and developed a brand system inspired by the group’s ethos, “in service of good conversations,” capturing the buzz and atmosphere that will define this vibrant social hub.

“We envisioned an identity for 1880 SOCIAL that embodies the dynamic interplay of work and play within the space. Through punctuation and letterforms, notes and chords, steps and routines, we have created layers of innovative graphics and pattern sets that represent the rhythm and flow of life in this multi-purpose campus where conversations spark, ideas flourish, and a diverse community comes together,” explained Jeremy Tan, creative director at Anak.

Inspired by the concept of “reading the room” developed by The Secret Little Agency, 1880 SOCIAL’s logo and monogram incorporate the 1880 wordmark alongside an abstracted ‘S,’ offering a glimpse into a dynamic graphic world.

To embody its brand ethos, the system also features a conversation device that uses typography to “paint” mental images, enhancing movement, energy, and buzz.

Anak developed flexible brand principles that can be applied across various touch points within 1880 SOCIAL. Using patterns inspired by punctuation and notes, the spirit of conversation is embedded in both physical spaces and digital communications, creating a dynamic atmosphere where people and ideas converge.

Marc Nicholson, 1880 founder, shared, “1880’s expansion to Hong Kong marks a thrilling new chapter in our mission to inspire conversations that make the world a better place.” 

“Both 1880 Hong Kong and 1880 SOCIAL embody our commitment to providing world-class hospitality alongside thought-provoking programming, creating a vibrant ecosystem that will redefine the every day in this dynamic city. I’m incredibly excited to see how the Taikoo Place and wider community come together in this beautiful space and where the journey takes us from here,” Nicholson added.