Bookkeeping tech Lista for MSMEs secures new funds for product expansion

Manila, Philippines – Lista, Philippine-grown bookkeeping app for MSMEs has announced that they have raised an oversubscribed round from various venture capital firms, including 1982 Ventures, East Ventures, Saison Capital, and Alternate Ventures, as well as Monde Nissin Family Ventures’ Willy Arifin, and prominent angel investors. 

Through the new funding, Lista said that it will be growing its team and expanding its product offering to reach more MSMEs in the country, including freelancers, logistics operators, and riders, among others.

Lista, which was launched in September 2021, offers a free and secure way of managing finances such as tracking debts, recording transactions, and issuing invoices.

Aaron Villegas, Lista’s co-founder, shared that helping MSMEs has always been an advocacy close to his heart, seeing how his own family dealt with running a community store in the past.

“I spent almost a year just talking to various MSMEs in the province and trying different ideas to help them grow. And that’s when I realized that the first thing to do to really help them grow is through digitization and replacing pen and paper with easy-to-use tech,” said Villegas.

Meanwhile, Khriz Lim, the co-founder of Lista, stated, “Through this app, we want to revolutionize the way MSMEs operate and provide them with a reliable digital partner for small businesses in the country.”