Singapore – Bloomingdale Public Relations Pte. Ltd., a full-service communications consulting agency and PR firm in Asia, has announced the appointment of Vikram Kharvi as its new chief executive officer (CEO).
With over 27 years of strategic communications and marketing expertise, Kharvi is set to lead Bloomingdale PR into a new era of growth and innovation. He will leverage his extensive expertise to drive strategic initiatives, focusing on growth, operational excellence, talent development, and expansion into untapped geographies.
Kharvi has held senior roles at prominent firms including Adfactors PR, Tata Housing, Sampark PR, ANSSI Wellness, and Indian Express. His extensive experience in public relations, corporate communications, and both traditional and digital marketing underscores his ability to lead Bloomingdale PR with confidence and visionary leadership.
With Kharvi’s appointment as CEO, Diana Fernandes, Bloomingdale PR’s founder, will assume the role of Group CEO, based in Singapore.
Commenting on the appointment, Fernandes shared, “We are pleased to welcome Vikram to our leadership team. His extensive experience and innovative approach to communications will be pivotal in driving Bloomingdale PR to new heights. Vikram’s leadership will enhance our capabilities and unlock new opportunities for expansion and creativity. With Vikram at the helm, we are poised to elevate our operations and further solidify our position as a key player in the industry.”
Also speaking on his new role, Kharvi said, “I am honoured to join Bloomingdale PR. Having known Diana for over a decade, I have always been inspired by her tenacity and entrepreneurial spirit. This role is more than a professional milestone; it’s an opportunity to work with a dynamic team that shares my passion for excellence. Together, we will elevate Bloomingdale PR to new heights, transforming it into a powerhouse of strategic communication and brand excellence. I am excited to embark on this journey and drive impactful change across industries and borders.”
Bloomingdale PR operates offices in Singapore, India, and Dubai. In Southeast Asia, the firm manages PR campaigns for notable clients including Crunchyroll and Bel Group (known for brands like The Laughing Cow, Kiri, and Babybel), as well as global brands such as Kaspersky and Brother Industries.
Recently, Bloomingdale PR has also collaborated successfully with organisations like the Singapore Indian Fine Arts Society (SIFAS) and the Art of Living Foundation on impactful PR campaigns in Singapore.
