Singapore – Changi Airport is hosting the first and largest Singapore showcase of South Korean character Bellygom, transforming Terminal 3 into a festive experience for the March school holidays.
Running from 13 March to 3 May 2026, the activation introduces visitors to Bellygom and its friends through a series of Singapore-inspired installations, carnival games, and retail pop-ups.
At the centre of the showcase is a seven-metre-tall inflatable Bellygom at Terminal 3’s departure hall, surrounded by photo spots inspired by local culture, including Peranakan shophouses, kopi cups, and ice gem biscuits.
The event also features the Bellygom Hawker Carnival, located opposite Check-in Row 11 at Terminal 3, where visitors can participate in five hawker-themed games inspired by Singapore’s local food culture.
Activities include catching inflatable ingredients in a giant wok to recreate Hokkien mee and a ball-toss game themed around traditional desserts.
Participants stand to win Bellygom merchandise such as plush toys and keychains, along with vouchers from Swensen’s and The JellyHearts.
Visitors can also shop for Bellygom merchandise at pop-up stores across Terminal 3 and Changi Airport Terminal 4, offering items such as plush toys, T-shirts, keychains, and lunch bags.
In addition, shoppers who spend at participating outlets across Terminals 1 to 4 can purchase exclusive Bellygom premiums, including tote bags and detachable pouches.
Members of the Changi Rewards programme can unlock additional perks such as meet-and-greet opportunities with Bellygom, surprise gifts, and a wellness event featuring a themed yoga session at the ST3PS space in Terminal 3.
The showcase aims to offer families and travellers an immersive holiday activity while celebrating Singapore culture through playful, locally inspired experiences.
