Singapore – Buttonscarves has taken flight with the opening of its first physical store at Jewel Changi Airport, marking a defining moment in the brand’s Southeast Asian expansion.
Nestled at Basement 1of Singapore’s world-renowned lifestyle and retail icon, the new store merges modern modest fashion with global sophistication.
More than a retail space, it offers a destination for thoughtful gifting, featuring Buttonscarves’ signature scarves and brooches in elegant, ready-to-gift packaging.
Among its highlights are the exclusive Jacquard Voile scarves—crafted with precision and storytelling in mind—available only at the Jewel Changi Airport boutique.
“The opening of our first store in Singapore is a pivotal moment for us. As a regional hub with a truly global reach, Singapore allows us to connect with both local communities and international travellers, positioning Buttonscarves at the heart of Southeast Asia’s fashion landscape,” says Linda Anggrea, CEO of Buttonscarves.
To celebrate the milestone, Buttonscarves introduced the Singapore 2 Series, a collaboration with the Singapore Tourism Board inspired by the city’s energy and heritage.
The collection comes in 16 colours, including two exclusives available only at the Jewel store.
In a playful nod to Singapore’s street charm, Buttonscarves also reimagines the beloved local Uncle Chieng Ice Cream, blending global elegance with local flavour.
