Singapore – A vast majority of Singaporean travellers (96.4%) are considering sustainable travel, travel service provider Trip.com Group’s report reveals. The figure surpasses the global average of people considering sustainable travel at 92%.
However, while sustainability awareness is high, only a smaller percentage of Singaporeans have acted upon it, unveiling a gap. According to the report, only 64.7% of travellers have practised sustainable travel. This gap highlights the travel industry’s challenges in promoting and meeting the aim of sustainability in travel.
The report surveyed 9,867 travellers from 109 countries, including Singapore. It found that many travellers face barriers such as cost, confusion, and doubts about the authenticity of sustainable options. It underscores the need for the travel industry to provide clearer and accessible sustainable options to meet the growing demand from travellers.
While some travellers are willing to pay a premium for sustainable options, most have limits. In Singapore, 41% of travellers are willing to purchase the premium option. Globally, the figure rises to 42.5%, but with limits. Only 21% are willing to pay up to 5% more, and fewer people are willing to pay 10% or more.
Despite this, travellers increasingly seek sustainable options online. 61% of Singaporean travellers are routinely looking for these options. Consequently, 81.8% of them expect more information about sustainable options from online travel agents while 65.3% prefer to see sustainable tips.
According to the report, the top options for sustainable travel for Singaporeans include greener transportation, sustainable accommodations, single-use plastics, and food waste reduction.
Among Gen Z, 73% are considering purchasing sustainable offers from travel agents, showing their environmental motivation.
Trip.com Group aims to bridge the gap by offering more sustainable options and partnering with sustainability organizations. They also plan to reduce their own environmental impact.
“As we enjoy the planet’s natural wonders, it is our duty and responsibility to protect and preserve these treasures for future generations. We are encouraged by the growing awareness of sustainable travel, and will continue to collaborate with, and empower, our stakeholders in building a sustainable future,” Jane Sun, chief executive officer at Trip.com Group, said.
