Singapore – APRW Pte Ltd (APRW), an integrated communications agency in Singapore, has been named as the public relations agency for OrangeTee & Tie, a real estate agency in Singapore and the Singapore Management University (SMU) Institute of Innovation and Entrepreneurship (IIE). APRW is going to be working with OTT on a retainer basis, and the primary areas of work that it will be focusing on include media relations, providing support for marketing initiatives, and driving the growth of the firm.
The new appointments will be led under the strategic direction of Ginny-Ann Oh and Anu Gupta respectively, both directors of APRW.
Oh shared, “We have been working closely with OrangeTee to develop and execute a new communications strategy that is aligned with their direction moving forward and upcoming plans. We are excited to be on board and look forward to elevating their position and reaching greater heights together.”
The agency has also been reappointed by SMU IIE for a year-long project. As SMU IIE’s PR partner, APRW’s role has been to position SMU IIE as a key voice and changemaker in the start up ecosystem. The agency has focused on building awareness on programmes like Protege Ventures that provide a great platform to gain first-hand experience into investing into start ups vis–a-vis promoting their global business competition, Lee Kuan Yew Global Business Plan Competition (LKYGBPC), in the media.
Meanwhile, Gupta, commented, “We are thankful for this opportunity, proving the value we bring to the table as a dynamic team of effective communications practitioners who sought to add value to our clients. We are honoured to be re-appointed by SMU IIE, it serves as a great testament and recognition to the work we have done.
Gupta added, “Our strategic approaches and experience within the start-up sector have helped SMU IIE in driving their capabilities in creating a sound eco-system that enables start-ups to grow their ideas while also fostering entrepreneurial spirit with students.”