Tag: Media presence

Singapore – Global insights and intelligence provider CARMA has released a new report analysing how ten airlines in Asia were represented in the news and on social media between the peak holiday period, October 2023 to March 2024.

The report aims to identify the key players in the airline industry, based on their share of voice and overall positioning according to media and customer perspectives.

Singapore Airlines was the most mentioned airline on social media and second most mentioned in mainstream media. The airline ranked first for coverage with positive sentiment. Singapore Airlines earned coverage for its financial performance, including record-breaking half-year profits. Additionally, customer reviews consistently highlighted positive experiences, praising the airline’s exceptional service and luxurious in-flight amenities. 

Meanwhile, Cathay Pacific was the most mentioned airline in mainstream media. The airline amassed significant news coverage related to workforce shortages and flight disruptions. However, the airline earned positive mentions on social media, with customers expressing satisfaction with their flight experiences.

The report also noted that AirAsia was the second most mentioned airline on social media. The high volume of social media coverage was largely driven by criticism from netizens over the airline’s customer service.

Moreover, Malaysia Airlines was prominent on both social and mainstream media. Flight MH370 continued to spark discussions, marking the tenth year of its disappearance. 

The report mentioned that financial news was consistently among the most discussed theme in mainstream news across all airlines, with Cathay Pacific and Singapore Airlines earning the most coverage. This was followed by safety, where safety rankings for airlines took up a large proportion of the media discourse. Workforce stories were also a driver of media coverage for the airlines, with Cathay Pacific frequently at the centre of such discussions. 

An analysis of social discourse identified customer service and the flight experience as the leading conversation drivers, at 28% and 22% respectively.

Andrew Nicholls, managing director at CARMA Asia, commented on the findings, “It’s interesting to see the extent that customer praise drives social media mentions. We expected to see travellers voicing complaints over social media; but efforts to deliver exceptional customer experiences have clearly turned customers into vocal advocates. In traditional media, airline coverage is dominated by financial results and safety issues, which suggests there is an opportunity for airlines to take a more proactive and creative approach.”

India – DBS Bank India and television channel CNBC-TV18 have teamed up to launch the ‘India-Singapore Connect’ initiative, now in its 30th Year in India. This media initiative will celebrate and deepen bilateral relations between India and Singapore, and will bring together stakeholders from diverse sectors in both countries to identify synergies and create opportunities for charting a mutually beneficial way forward.

Since opening its first office in Mumbai in 1994, DBS Bank has now been present in India for 30 years. The bank’s partnership with CNBC-TV18 to launch the ‘India Singapore Connect’ is also a celebration of this milestone, by further deepening the dialogue and the exchange of ideas and best practices. 

This effort will spread over the rest of the year and will also leverage DBS Bank’s established linkages in both Singapore and India to include perspectives from government leaders, CEOs, entrepreneurs, economists and opinion leaders that will help contextualise key themes that are relevant to this corridor, covering regional trade, investment flows, innovation, emerging technology, sustainable development and cross cultural interests.

This milestone program will kickstart with a curtain raiser episode featuring an interview with Piyush Gupta, CEO and Director, DBS Group, led by Shereen Bhan, Managing Editor, CNBC-TV18, focusing on how the paradigm of the India-Singapore corridor has evolved and how its strengths can serve as a blueprint for developing successful economic and people-to-people relationships between the nations. It will conclude with an exclusive event – the ‘India-Singapore Connect Summit’ to be hosted in Mumbai, which will see thought leaders and dignitaries from across the region share insights and actionable pathways for inclusive growth.

Surojit Shome, managing director and CEO at DBS Bank India said, “As we celebrate three decades of growth in the country, DBS Bank reaffirms its commitment to India and to continuing to deliver value to customers as a trusted partner over many more decades to come.”

He added, “We envision the ‘India-Singapore Connect’ to be both a celebration of strong bilateral ties, while also looking ahead to further deepen existing relationships and forging new ones through meaningful interchange between both countries. As the largest bank in Southeast Asia, it is a privilege for DBS to be able to catalyse greater collaboration between India and Singapore.”

Meanwhile, Shereen Bhan, managing editor at CNBC-TV18, commented, “As India’s premier business news platform, we at CNBC-TV18 are passionate about curating meaningful conversations and focusing on issues that matter. We are proud to partner with DBS Bank India on the ‘India-Singapore Connect’ campaign that touches upon many transformational trends, as seen through the eyes of corporate and cultural leaders in two of Asia’s fastest-growing economies. It presents us with an invaluable opportunity to combine forces with DBS Bank to help develop an important bilateral relationship.”

Manila, Philippines – CNN Philippines has announced that it will be discontinuing its operations across all media platforms on January 31. This officially confirms early media reports of the closure as Nine Media Corporation and CNN agreed to close the television network.

In an advisory sent out by the network on its television channel, it indicated that the cessation of its operations will roll out across free-to-air TV, cable TV, and digital platforms. This advisory has been also posted across its social media channels.

Tristan Nodalo, a reporter for CNN Philippines, has confirmed the news as well, stating that according to CNN Philippines President Benjamin Ramos, they will stop news production operations as a result of serious financial losses. This was announced during a general assembly of the network earlier this day.

“To our staff, we thank you for your commitment and dedication. To our partners, including CNN Worldwide / Turner Broadcasting Corporation, we are grateful for your support. And to our viewers, our sincerest gratitude for your loyalty and trust over the past 9 years,” the advisory read.

CNN Philippines was officially launched in March 2015, and was operated by Nine Media Network, with Radio Philippines Network (RPN) serving as the media’s main content provider. It was the fifth local franchisee of CNN in Asia following CNN Indonesia, CNN Türk, CNN Arabic and CNN-IBN in India.

CNN Philippines’ closure also follows the recent announcement from SKY Cable that it will cease broadcasting on February 26 in anticipation of PLDT’s acquisition to its broadcasting business.

Singapore – Called the Knowledge Studio by APRW (KnowS), Singapore-based integrated communications agency APRW has launched a new training arm that aims to bring organisations’ ears to the ground with regard to how well they perform in managing their presence in the media. 

APRW says, “Your brand is not just about your services, your media presence matters too.” 

Ultimately, the training arm will offer customised media training programs to organisations. APRW’s existing integrated communications services, which include public relations, digital marketing, branding, and media relations, are all supplemented by KnowS. 

The agency will be making each engagement expertly designed to meet the needs of individual organisations and will be drawing on its intimate knowledge of the dynamic media landscape and effective strategies to help organisations establish a favourable media presence. 

At the centre of the training program is its proprietary A-PLUS approach which stands for Assessment, Panorama, Low-Down, Understanding and Scenarios. Such framework will help in providing a holistic perspective of the media industry and will equip participants with the essential knowledge and skills required in media relations, branding, and training. 

“The result? Media spokespersons who are able to manage diverse media and public situations, handling questions and delivering information with confidence and poise, never veering from their role of delivering core messages for the organisation,” said APRW. 

Further, the agency emphasised that skills gained can transfer to a diversity of roles such as to speakers, panellists, or content creators on corporate social media platforms.

Knowledge Studio by APRW will be led by Principal Trainer, Ginny-Ann Oh, one of APRW’s directors. An accomplished communications professional with over 20 years of experience in the public relations, branding and marketing industry under her belt, Oh’s expertise will be directed to integrating the organisation’s messaging strategy and intent into the tailored media training offering. 

“The significance of media training cannot be overstated, as it enables organisations to navigate the increasingly complex media landscape and present their brand in the best possible light,” commented Oh. “Knowledge Studio by APRW was established as it recognises the importance of a poised and articulate media presence. Our workshops provide businesses with the tools to amplify their message, cultivate a commanding voice, and narrate their story with conviction – the cornerstone of a thriving brand perception.”