Tag: fraud prevention

Singapore – Digital wealth advisory platform Endowus has partnered with customer engagement platform Twilio to enhance security on their platform and build client trust. 

Endowus worked with Twilio to implement various security measures to safeguard its ecosystem and comply with regulations. In particular, the platform needed an advanced verification solution to mitigate the increasing risks associated with bot sign-ups and fraudulent activities. 

This led to the implementation of Twilio Verify, which adds layers of protection by enforcing SMS OTP verification during critical user actions such as logging in or making a withdrawal – thus ensuring that only legitimate users interact with the Endowus platform. 

With Twilio Verify, Endowus also introduced WhatsApp OTPs for customers logging in from overseas, allowing them to securely and reliably access their accounts and make transactions from anywhere in the world. This has been particularly useful in instances where clients are travelling internationally and unable to receive SMS OTPs.

Endowus also leveraged Twilio Verify Fraud Guard, which can identify patterns matching fraudulent SMS schemes, then proactively block or flag these schemes and prevent them from ever reaching the client. For example, the tool can proactively monitor patterns such as the percentage of delivered OTPs which are subsequently successfully verified. 

A drop in verification rates could signal issues like compromised credentials, and Twilio Verify Fraud Guard can identify this occurrence early on and alert the company to investigate and take action quickly. 

Endowus is also looking to explore additional solutions with Twilio to further enhance security on the platform. This includes Twilio Verify Push, which sends a push authentication to a user’s smartphone or tablet, enabling them to securely confirm their identity with a simple tap.

Deepak Sarda, chief technology officer at Endowus, said, “We are constantly reviewing the security and privacy concerns facing our clients today, and it’s essential that we do all we can to mitigate these risks for them. We’ve been able to use Twilio’s standout solutions to significantly strengthen Endowus’ security safeguards, ensuring our clients can engage with our platform worry-free.”

Meanwhile, Robert Woolfrey, vice president of communications for APJ at Twilio, commented, “Investors are increasingly selective about who they entrust their capital to, so fostering assurance is key. This requires a non-negotiable commitment to a robust security posture. At the same time, businesses still need to ensure their user experience is as seamless as possible. With the right tools in place, there’s no longer a need to compromise security for quality – you can engage your customers immersively, meaningfully, and securely all at once. We’re proud to have partnered with Endowus to achieve this.”

Kuala Lumpur, Malaysia – Mobile platform developer Forest Interactive has announced a new partnership with French-based cybersecurity firm Evina in detecting and preventing fraudulent traffic, an online threat amplified by the global pandemic.

Said partnership was in response to the significant increase of fraudulent traffic across digital marketing campaigns implemented across Asia and Europe. Prior to the partnership, Forest Interactive had already implemented various digital restrictions such as the prohibition of clickjacking, iFrame, and auto-subscribe, yet non-human traffic was still accumulating.

“While proper restrictions have been rolled out as a guideline for affiliate marketing partners, the rising trend of digitization has intensified fraud attempts and suspicious traffic, which have an impact on the long-term sustainability of our digital campaigns,” said Khedir Yaakub, regional head of marketing & business development at Forest Interactive. 

He also added, “Our collaboration with Evina is proof of our continued commitment to ensure our services are fraud-free, thus improving our customer experience and end-to-end operations. By implementing this solution into our ecosystem, we would be able to recognize authentic sources and also reduce the fraud rate percentage from a tailored dashboard, allowing us to protect our services from being promoted illegally and to more accurately optimize our campaigns.” 

DCBProtech Dashboard
The dashboard of Evina DCBprotect (Courtesy of Evina)

Meanwhile, David Lotfi, CEO of Evina, said: “Through our collaboration with Forest Interactive, a key industry player in the South Asia set on conquering fraud, we are one step closer to eradicating mobile fraud altogether, in the region and worldwide. By integrating our anti-fraud solution, Forest Interactive will witness first-hand the benefits of a drop in its fraud rate like cleaner traffic, reduced complaint rates, and better business. End-users will be protected from fraud and the mobile platform developer can go on doing what it knows best: providing innovative solutions for mobile operators, fraud-free.” 

The newest cybersecurity partnership will utilize Evina DCBprotect and will be implemented to mobile services with high fraud traffic cases, which includes Thailand, Myanmar, Pakistan, Kuwait, Malaysia, Austria, and the United States of America.

Singapore – To improve app marketing measurements and fraud prevention for their digital advertiser clients, app marketing platform Adjust has joined the Adobe Exchange Partner Program to utilize client-inclined strategies for performance marketing online, through Adobe’s Experience Cloud.

The Adobe Exchange Partner Program is an ongoing partner program designed for technology partners, which include software and data vendors to integrate third-party apps to companies looking to diversify and analyze their digital reach impact.

With this partnership, current and prospective mutual clients will be able to build a more complete view of the user journey across all channels — augmenting their customer experience stack analytics. This is done with a combination of mobile app data and data collected from other touchpoints.

Furthermore, the partnership entails a combination of solutions for marketing, analytics, advertising, and e-commerce, and the inclusion of a suite of measurement, fraud prevention, and automation products to provide data integration between Adjust and Adobe.

“As a driver in innovation in mobile marketing, we’re thrilled to become a premier level partner in the Adobe Exchange Partner Program, bringing actionable analytics and measurement, fraud prevention and automation to leading businesses globally — and with a single platform approach Adobe customers are used to. We are excited to see the business benefits both our current and future clients will see from this new relationship,” said Andrey Kazakov, VP Partnerships at Adjust.

Cody Crnkovich, head of platform partners and strategy at Adobe Experience Cloud commented, “As customer activity shifts along with the pandemic, advertisers are facing greater challenges connecting mobile marketing spend to app revenue and customer lifetime value. Adobe is delighted to have Adjust as a business partner, giving advertisers the capability to see mobile data across all available channels, automate campaign reporting and protect ad dollars from fraudsters in one place.”