Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Technology Featured Global
No posts found

Anzu, Eskimi to target global offering for programmatic in-game advertising

by Jean Cabico

-

March 31, 2021

Anzu & Eskimi_Official Announcement Banner

Israel – Anzu.io, the global in-game advertising platform, has partnered with the full-stack programmatic and data platform Eskimi, to increase opportunities for brands to access the exploding gaming market through in-game advertising.

Anzu provides fully blended in-game ads in recognized IAB standards, making the platform fully aligned with the programmatic standards and bringing scale to in-game advertising, while Eskimi is a full-stack programmatic platform that helps advertisers reach global online users utilizing innovative and creative solutions.

Through OpenRTB integration, the partnership aims to create opportunities for brands to programmatically reach diverse, engaged, and lucrative gaming audiences via display and video ads across mobile, PC, and console platforms. The targeted regions of the partnership are Africa, Asia, and CIS, as well as Europe, and MENA.

Yaniv Rozencweig, the director of business operations at Anzu, said, “Anzu’s blended ads enhance games’ realism and transform game objects into valuable advertising opportunities, all while respecting gamers by not disrupting the gaming experience – crucial for game developers and brands alike. We are pleased to partner with Eskimi to reach even more advertisers across hot gaming geographies who are excited about the potential of in-game advertising.”

Meanwhile, Monika Poškutė, the head of marketing at Eskimi, shared that they are constantly working on improving their services and innovation, as well as the user experience in the world of digital advertising. 

“Our partnership with Anzu brings the best of in-game advertising solutions to our clients across the globe. We look forward to working with Anzu to educate clients about the capabilities and benefits of gaming as a mainstream digital advertising medium,” added Poškutė.

Related Tags Global Programmatic ads Anzu In-game ads Eskimi
Share this article

Related Articles

View All
Digital-Turbine-AdColony-Acquisition
Platforms Featured Global
Media platform Digital Turbine announces acquisition of AdColony
March 1, 2021
By Teddy Cambosa
AdColony-Mobile-Legends-Mana-Game-Partnership
Platforms Featured APAC
AdColony wins sponsorship deal with Mobile Legends through game consultancy partnership
February 23, 2021
By Teddy Cambosa
Anzu.io-Next-Wave-Partnership-World-Cricket-Championship
Platforms Featured South Asia
Anzu.io forges exclusive deal with World Cricket Championship to integrate in-game ads
February 9, 2021
By Teddy Cambosa
Anzu.io-Ad-Platform-Funding-Announcement
Platforms Featured Global
Anzu.io’s US$9M funding to fuel in-game ad platform globally
February 3, 2021
By Teddy Cambosa
Formula One Game Car with AdColony and Anzu Logos
Technology Featured APAC
Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC
November 26, 2020
By Teddy Cambosa
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
SRT, TBWA\Singapore bring Macbeth experience to Roblox as part of Project Arts Metaverse
May 30, 2025
Fatima Baduria
No posts found
Okaya Power awards integrated media duties to dentsu X India 
May 30, 2025
Aliza Carmona
PepsiCo joins Formula 1’s growing list of official partners
May 30, 2025
Teddy Cambosa
UNIQLO Singapore to open first touchpoint concept store for online-to-offline shopping experience
May 30, 2025
Fatima Baduria
CelcomDigi celebrates preservation of Bornean languages with new chatbot, campaign
May 30, 2025
Teddy Cambosa
Café de Coral pays tribute to generational bonds in new dentsu HK campaign
May 30, 2025
Aliza Carmona
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin