Singapore – Gaming marketing agency Ampverse Pulse has launched Pulse Media, its digital media buying platform, to further connect advertisers with mobile and PC gamers in Southeast Asia (SEA) and the Gulf states.
The newly launched platform provides advertisers access to gaming creators and their in-game inventory, allowing impactful advertising formats on mobile and PC games.
While providing programmatic advertising solutions, Pulse Media also delivers optimisation for brands to achieve high engagement with consumers.
Through the platform, advertisers can leverage immersive in-game ads, execute AI-powered campaigns, and maximise ad spend. Additionally, adtech platforms can integrate ads into live streams and other content while leveraging smart audience segmentation for optimal targeting.
Ampverse Pulse also helps businesses across media planning, strategy, activations, and user acquisition among others. Its clients include Tencent, Redbull, and Burger King.
Charlie Baillie, co-founder and CEO of Ampverse, commented, “We believe that our deep understanding of the gaming market across Southeast Asia and Gulf States will ensure that the Pulse Media media buying division will provide advertisers with a complete solution. There are more than 300 million active gamers in these markets and brands need expert execution to ensure their digital advertising campaigns reach the right audience.”
“There is incredible growth among Southeast Asia’s gaming community, which Ampverse has been a part of through our own long-standing gaming activations with brands and publishers. The time is right to now launch a digital advertising division that enables marketers to strengthen their brand presence in this arena,” Baillie added.
“Gen Z and Gen Alpha will continue to be behind social change and conversation for the next 15 years. In a little over a decade, they will have taken over the economy. Brands must build a relationship with this audience now to have the right and opportunity to engage them in the future,” he concluded.
