Australia – Amperity has unveiled Real-Time Profiles, which allows brands to connect every live customer signal with their full historical profile, making true real-time personalisation a reality.
For the first time, brands can recognise a customer in the exact moment they engage, understand the full context of their relationship, and act instantly with relevant offers, content, or service. Marketers can personalise the moment intent is shown, while service and operations teams can anticipate needs, resolve issues faster, and deliver experiences that build loyalty.
“Real-time insights are now the difference between generic engagement and true one-to-one personalisation,” said Grigori Melnik, chief product officer of Amperity. “Brands need to act at the speed of the customer. Real-Time Profiles bring together everything a brand knows about a person, past and present, so every interaction feels immediate, contextual, and meaningful.”
Most customer data platforms force brands to choose between speed and accuracy – act quickly with limited insight, or wait for a comprehensive view of the customer that comes too late to matter. Real-Time Profiles eliminate that trade-off by unifying historical and streaming data into a single, continuously updated profile for each customer.
The result is customer data that’s both complete and current, ready to power personalised experiences in the exact moment they happen. This unlocks a new level of responsiveness, where every customer interaction can be recognised and acted on in real time.
With Real-Time Profiles, brands can tailor experiences as customers engage. A retailer might recognise a loyal shopper and instantly update the homepage with products in their size and preferred style. A retail bank could promote their credit card with no foreign transaction fees when someone is looking up currency conversion rates. Each interaction feels relevant and personal, turning engagement into conversion in real time.
Real-Time Profiles also make it easy to trigger meaningful actions at the perfect moment. If a traveler abandons a booking, the brand can send a personalised offer within milliseconds, using what it knows about their travel history. When a customer reaches a new loyalty tier, they can immediately see a message celebrating their milestone and new rewards. These timely, relevant experiences deepen customer connections and increase return on customer data.
Real-Time Profiles extend Amperity’s Customer Data Cloud, enabling brands to understand their customers through unified, AI-powered data. More than 400 leading brands, including Alaska Airlines, Virgin Atlantic and Wyndham Hotels & Resorts, use Amperity to deliver faster, more personal experiences that drive measurable results.
