Amperity launches real-time AI capabilities to power customer engagement

Australia – Amperity, an AI-powered customer data cloud provider, has unveiled a new set of AI assistants and real-time capabilities aimed at helping organisations respond to customer behavior as it happens.

Announced during the Amplify 2026 conference, the new release combines customer context, decision-making, and execution into a single system designed to enable faster and more personalised customer engagement.

According to the company, the platform is built around a shared layer of real-time customer context that unifies customer identity, behavior, and historical data to support more immediate decision-making.

The launch comes as brands continue to face challenges in delivering timely and relevant customer experiences despite increased investments in data and artificial intelligence technologies. Amperity said many organisations still struggle to operationalise customer data in real time, resulting in delayed or disconnected interactions with consumers.

“Organisations have invested heavily in customer data and AI, but many still struggle to operationalise those investments in real time,” said Gerry Murray, Research Director for Enterprise Marketing Apps and Agents at IDC. “What we’re seeing is a shift from systems of analysis to systems of analysis and action. Platforms that can connect trusted customer data with real-time decisioning and execution are becoming critical to how marketing and customer experience teams operate.”

Among the newly introduced features is Recommended Actions, which highlights customer trends and suggests actions for teams to execute. The company also introduced the Amperity MCP Server, which allows real-time customer intelligence to be integrated into existing workflows and tools without duplicating data.

Additional capabilities include real-time activation tools designed for in-session personalisation and cart abandonment response, as well as Amp Insights, a feature that provides visibility into platform usage and cost transparency.

Amperity said the system is designed to move beyond static customer journeys and campaign-based approaches by relying on live customer signals to guide decisions.

“Marketing still relies on guessing and reacting after the fact,” said Dr. Grigori Melnik, Chief Product Officer at Amperity. “What we are changing is the ability to know, act, and learn in the same moment. The system no longer waits for a manual command or a ticket; it reasons through intent. That’s what makes it agentic – and what allows teams to move from campaigns to continuous decisions that get smarter over time.”

The company also introduced new real-time solutions for site personalisation and cart abandonment recovery. These tools are intended to help brands recognise customers instantly, convert anonymous visitors into known profiles, personalise experiences during browsing sessions, and trigger recovery actions immediately after abandonment events occur.

Amperity said the new capabilities are built on identity-resolved customer profiles intended to ensure that AI-driven recommendations and actions are based on governed and accurate data. The company added that each action feeds back into the shared customer context layer to create a continuous learning loop aimed at improving future decisions.

According to Amperity, the system is intended to help brands improve customer engagement, reduce manual operational work, accelerate execution, and increase conversion and business returns through more responsive customer interactions.