Dubai, United Arab Emirates – flydubai, the Dubai-based carrier, has partnered with Amperity, the leading AI-powered customer data cloud, as part of its ongoing transformation journey, reinforcing its commitment to driving innovation and investing in enhancing its customer experience.
This collaboration brings together flydubai’s customer experience vision with Amperity’s advanced data and intelligence platform to connect traveller insights in real time, enabling deeper personalisation and more meaningful engagement across the entire journey.
Through this partnership, flydubai will have the ability to unify customer data across multiple touchpoints to build a more complete understanding of traveller preferences. The results will provide a strong foundation to flydubai’s road map on Modern Airline Retailing and empower flydubai’s teams to understand customer needs and deliver more relevant offers.
Customer data can be uniquely complex, especially for airlines. Customer Orders span multiple systems, third-party agencies often provide limited information, and many travelers book without loyalty numbers or consistent identifiers. Amperity was chosen because of its proven ability to make sense of that complexity. The platform’s AI-driven identity resolution and airline-specific data model are purpose-built to handle passenger data and connect it in real time across the airline’s operational systems.
“We have carried more than 120 million passengers since 2009, and we welcome millions of passengers every year as our network and fleet continue to grow. By leveraging Amperity, we aim to gain a deeper understanding of our customers’ preferences and behaviours, which will ultimately lead to an overall improved experience at every touchpoint. Partnering with Amperity will enable us to transition to an Offer-Order-based ecosystem and have a unified, data-driven view of flydubai’s customers and deliver more relevant and timely communications that meet their changing travel needs,” said Mohammed Hareb AlMheiri, chief procurement & technology officer at flydubai.
“We manage all passenger data in line with leading international security standards and the Dubai Electronic Security Centre’s Information Security Regulation (ISR) framework. This ensures that we maintain robust safeguards to preserve the confidentiality and integrity of our systems,” added AlMheiri.
flydubai will use Amperity’s Identity Keychain and multi-index Profile API to unify and retrieve customer data instantly across a wide range of systems, including passenger communications, airport check-in, in-flight recognition, customer service and marketing. This unified customer view will power both personalized engagement and operational excellence.
Today, the airline has built a growing network of more than 135 destinations across 58 countries and is served by a modern and efficient fleet of 97 Boeing 737 aircraft.
“flydubai is part of a new generation of airlines redefining what it means to be customer-centric,” said Derek Slager, co-founder & CTO at Amperity. “Airlines need a platform that can handle the speed, scale, and data diversity of modern travel. With Amperity, flydubai can use every piece of data, from bookings and loyalty to day-of-travel interactions, to deliver personalised experiences.”
The partnership reflects flydubai’s continued investment in service innovation and digital-led experiences. With Amperity, the airline gains a platform designed for airline-specific use cases that supports marketing, communications, eCommerce, customer experience, and operations teams.
