Sydney, Australia – The Australian Marine Conservation Society (AMCS) has recently teamed up with advertising agency Innocean Australia to create an exhibition highlighting the silent extinction facing lesser known Australian sharks and rays.
The remoteness and lack of data about these endangered species gave birth to this campaign, as AMCS asks Aussie kids to lend their imagination to bring these fantastical creatures to life through art of any form.
This latest project continues the successful long-term AMCS strategy of inspiring the next generation of ocean protectors, while also engaging their parents.
Moreover, the project aims to challenge the reputation of sharks and rays as fearsome predators, fostering a new appreciation for their variety of species and fascinating characteristics; the likes of which might not be around for too long if commercial fishing continues at such scale.
The top entries will inspire artworks by 10 of Australia’s most iconic artists, including Ken Done, Jenny Turpin, Janet Laurence, Reko Rennie, Jonathan Zawada, Rosie Deacon, Sarah & Sebastian, Dion Horstmans and Blak Douglas.
These artworks will be launched and showcased at the ‘Fantastical Sharks & Rays’ exhibition in the Australia Museum from August 2024 to January 2025.
Talking about the project, artist Ken Done, said, “This is a unique project and one that I am immensely looking forward to participating in. If it helps to protect some of the world’s endangered species, that would be a great achievement for us all.”
Dr. Leonardo Guida, shark scientist for the Australian Marine Conservation Society, added, “We are excited to see the imaginative interpretations of these remarkable shark and ray species by the next generation of artists. The fusion of art and science has never been more important as a means to engage and empower the broader community to save our threatened species and ensure healthy oceans for future generations.”
Lastly, Pamela Parrelli, art director, and Charlotte Berry, copywriter at Innocean commented, “Ocean conservation can be a daunting issue – until you start working with the creativity and hope of children. Seeing simple descriptions inspire artworks out of this world is a reminder of the power of pure creativity – far beyond anything a 25 character prompt could deliver in a few seconds. For every artwork, imagine the number of thoughts and conversations between children and parents over these sharks and rays – perhaps changing both perspectives for life.”
