Singapore – For the first time, Amazon will be hosting a seller summit in Southeast Asia for small and medium-sized enterprises, which will be a two-day complimentary virtual event. 

The event, which carries the theme ‘Start Local, Go Global’, will focus on empowering SMEs to develop strategies and skills and reach more customers locally and globally. It will be held on January 28 and 29, 2021 at 10 am onwards, Singapore Time. 

Amazon said the summit was brought about by the increase of preference for digital-first shopping among consumers. The event will be discussing the impact of e-commerce trends and how local businesses can sell online on Amazon’s 18 markets to expand internationally. 

Singapore’s Minister for Trade and Industry Chan Chun Sing will grace the virtual event on the first day as the guest of honor. He will be joined by leaders of Amazon Singapore, industry experts, and local business owners selling on Amazon Singapore.  

The event aims to make online cross-border selling more accessible to SMEs by equipping them with the insights and resources to address rapidly evolving consumer demands and expectations. 

“Supporting small and medium-sized businesses has been a fundamental part of the work we do at Amazon and we are excited to continue expanding our support for sellers in Singapore and Southeast Asia,” said Henry Low, country manager of Amazon Singapore. 

“I believe that everything big starts with something small. With our growing resources and support for local sellers here, we want to empower them to seize the huge opportunities in selling online and across shores — helping them start local, go global. The Amazon Southeast Asia Online Seller Summit 2021 is another milestone for us to bring more sellers online, support their growth journey, and connect them with customers everywhere,” added Low. 

The Summit will also include one-on-one sessions with third-party service providers such as the logistics and payment companies from Amazon’s Service Provider Network, to share best practices for businesses to bounce back quicker from the impact of COVID-19 and expand their retail presence. 

Participating SMEs can also access professional training courses and programs to sell with Amazon, with workshop sessions hosted all throughout the summit.

Singapore –  In order to aid shoppers in sifting through the multitude of items for their holiday haul, Amazon Singapore has launched its holiday gift guide. In a dedicated page within the site, Amazon compiled and laid out a roster of items according to different categories, such as to whom the shopper intends to give the gift to, gifts within a certain price range, and gifts by interests. 

Shoppers are able to view a list of appropriate gifts for men, women, and teens, as well as for kids, babies, and even pets. For those who are price-conscious, Amazon has grouped items that are capped off at S$25, S$50, and S$100. 

Amazon has also enabled it for users to browse items according to their intended purpose this holiday, presenting consolidated selections for decorating, gift wrapping, arranging parties, as well as selections for toys, books, and beauty products.  

Within the holiday shopping page in Amazon, there is also a mounted ‘Holiday Toy Store,’ which houses a curated list of Top 100 Toys and Top 100 Board Games. 

Aside from the guide itself, Amazon has announced its early deals for the featured items. Up until 26 November, shoppers can enjoy from 15% to 50% discount across its product categories – baby products, beauty and health, toys, groceries including wine and spirits, as well as, home and kitchen items, electronics, and pet products. 

In fulfillment of a new partnership, shoppers are also given a chance to help underprivileged children, with Amazon pledging a donation of S$5 with every order above S$50 spent on products purchased from the non-profit organization Children’s Wishing Well’s gift guides. said it will be donating a minimum of S$10,000 to the organization.

Singapore – Amazon has announced that its annual deal event Prime Day will be running on its official dates, October 13 and 14. The event will be a first for Amazon Singapore since it launched last year. 

Aside from the discounts and savings in store for shoppers, Amazon will be launching e-Gift Cards on the event.’s e-Gift cards can be redeemed on an extensive selection of products and during Prime Day, members who purchase at least S$50 e-Gift card in a single transaction will be able to receive a bonus e-Gift card of S$10. 

Amazon will also be introducing 10 new categories of products on during the event. These will be musical instruments, gardening, furniture, jewelry, and watches, as well as luggage, business industrial, scientific supplies, and also video DVD, music, and software. 

Starting October 1, customers can already shop early exclusive offers and deals on leading up to Prime Day. Each day from October 1 to 12, items from one of Amazon’s category will be up for a 30 – 45% discount.

“This year’s Prime Day is an amazing opportunity for Prime members to enjoy savings with thousands of deals, explore our new expanded selection and get their holiday shopping done early, all from the comfort of their homes. In the midst of an unprecedented year, we’re excited for Prime members in Singapore and worldwide to discover new ways to support local retailers and save big on everything they need and love,” said Henry Low, country manager of Amazon Singapore.

In an effort to build on the momentum of the event, Amazon Singapore has also partnered with digital media Mothership to launch a shopper personality quiz on the site to help shoppers discover their shopper persona.

Singapore – Local retailers selling on can receive the Digital Resilience Bonus (DRB) administered by Singapore’s Infocomm Media Development Authority (IMDA), reminds the company in a press release.

DRB is one of the efforts by the Singapore government amid the pandemic to uplift the digital capabilities of businesses across their different points of operations. Initially, DRB is offered to F&B and retail enterprises. 

IMDA has listed the different solutions that enterprises can apply for a subsidy, which includes eCommerce. Sellers, if eligible, can receive a one-time S$2,500 automatic cash payout.

According to IMDA, in order to qualify, the enterprise must be incorporated on or before 26 May 2020 with a Food Service or Retail SSIC code, and has been using the digital solutions on IMDA’s list between 1 June 2020 and 30 June 2021.

Bernard Tay, the country leader for seller services said, “As local retailers continue to adapt to the new normal, digitalisation is key to enabling them to build resilience and tap into new revenue streams domestically and internationally.”

He added, “Small and medium businesses are a part of Amazon’s DNA and we remain committed to their success. The new initiatives will provide the necessary push in encouraging local retailers to step up digitalisation efforts and we’re happy to work with IMDA on the Digital Resilience Bonus to offer additional support to them during this time of need.”

Just recently, Amazon has pledged to invest US$18 billion in 2020 to support small and medium businesses globally and an additional US$100 million assistance to be given out during its annual deal event Prime Day and throughout the holiday season.

The Singaporean unit of the company is also in an ongoing collaboration with Enterprise Singapore on the eCommerce Booster Package which will offer local retailers a one-time grant of up to S$9,000 when they register to sell with