Singapore – Singapore Retailers Association (SRA), the non-profit non-governmental key representative body for the retail industry in Singapore, has announced the appointment of e-commerce platform Lazada as the first-ever official e-commerce partner for the Great Singapore Sale (GSS) 2021, an annual shopping event in the country.

GSS is a shopping fair that started 27 years ago and is annually organized by the SRA, with the aim to promote the tourism industry in the country. 

The previously held edition of GSS was in September 2020. It was also online due to the pandemic and it took place as a hybrid event as part of the SingapoRediscovers – a campaign by Singapore Tourism Board that supports local businesses and encourages people to explore the country. 

One year on, and with Singapore back to ‘phase two’ of reopening, SRA believes that the decision to partner with Lazada will greatly help the retail industry. With the platform’s expertise in equipping brands and sellers to move online, they can achieve successful sales.

Through the partnership, SRA members will benefit from Lazada platform’s technology infrastructure, payments gateway, and logistics solutions with its third-party logistics partners, which will eliminate costly barriers retailers face when selling online. They will also enjoy a 0% commission, with new LazMall sellers enjoying this promotion for the first three months on the platform from the first day they sell on their LazMall store.

James Chang, chief executive officer at Lazada Singapore, said, “The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales. In these challenging and transformative times, we’re doing our part to rally the retail industry and equip them with the tools they need to have a successful Great Singapore Sale in 2021.”

Furthermore, SRA members on LazMall during the fair can also take advantage of the suite of marketing solutions available to increase visibility while appealing to shoppers. They will each have a dedicated account manager to navigate the plethora of options including LazLive, Lazada’s in-app live streaming service, and flash sales, as well as the Lazada store. 

Meanwhile, shoppers are allowed to make purchases at a seller’s Lazada store and pick them up at their physical outlet. This not only provides an additional delivery option to suit customers’ needs but also paves the way for sellers to enjoy a successful hybrid operating model with both online and offline outlets.

Singapore Retailers Association’s president R Dhinakaran shared that the pandemic has had a profound impact on consumer shopping habits and accelerated retailers’ urgency to expand their digital presence quickly so as to stay engaged with their consumers and develop alternative sales channels. 

“Our partnership with Lazada this GSS is timely, in the light of tighter SMM guidelines limiting shopper traffic to stores and malls, and a changing retail landscape,” said Dhinakaran.

This year’s GSS will kick off with Lazada’s 6.6 sale campaign until 7 July, which is also Lazada’s much-anticipated annual 7.7 sales.

Hangzhou, China – This year’s 11:11 Global Shopping Festival by commerce giant Alibaba has reeled in USD 74.1B in gross merchandise value (GMV), marking a 26% increase in comparison to last year’s event.

The shopping festival, lasting through eleven (11) days from November 1 to 11 across Alibaba and its affiliates like AliExpress and Lazada, has seen 470 brand participations. These brands, in total, amassed USD 15.1M in GMV.

Other notable statistics include:

  • 250,000 brands in total participated in 11.11 this year, of which 31,000 are overseas brands.
  • 2,600 overseas brands participated in 11.11 for the first time.
  • AI customer chatbot handled over 2.1 billion queries during the 11-day period

The United States was the top country selling to China in terms of GMV value. Other key nations include Australia, Canada, France, Germany, Italy, Japan, Korea, New Zealand and the UK.


“Over the past 12 years, innovation has been at the heart of 11.11 and along the way it became a global consumer festival. 11.11 is defined by our consumers, merchants and our partners across the ecosystem, and also a beneficiary of all the support from society. “We will continue to focus on developing our digital infrastructure in the service of empowering merchants of all sizes to find a path to success in the digital economy,” said Jiang Fan, President of Taobao and Tmall.

Singapore – Amazon has announced that its annual deal event Prime Day will be running on its official dates, October 13 and 14. The event will be a first for Amazon Singapore since it launched last year. 

Aside from the discounts and savings in store for shoppers, Amazon will be launching e-Gift Cards on the event. Amazon.sg’s e-Gift cards can be redeemed on an extensive selection of products and during Prime Day, members who purchase at least S$50 e-Gift card in a single transaction will be able to receive a bonus e-Gift card of S$10. 

Amazon will also be introducing 10 new categories of products on Amazon.sg during the event. These will be musical instruments, gardening, furniture, jewelry, and watches, as well as luggage, business industrial, scientific supplies, and also video DVD, music, and software. 

Starting October 1, customers can already shop early exclusive offers and deals on Amazon.sg leading up to Prime Day. Each day from October 1 to 12, items from one of Amazon’s category will be up for a 30 – 45% discount.

“This year’s Prime Day is an amazing opportunity for Prime members to enjoy savings with thousands of deals, explore our new expanded selection and get their holiday shopping done early, all from the comfort of their homes. In the midst of an unprecedented year, we’re excited for Prime members in Singapore and worldwide to discover new ways to support local retailers and save big on everything they need and love,” said Henry Low, country manager of Amazon Singapore.

In an effort to build on the momentum of the event, Amazon Singapore has also partnered with digital media Mothership to launch a shopper personality quiz on the site to help shoppers discover their shopper persona.