Tag: airasia Super App

Kuala Lumpur, Malaysia – Travel platform airasia MOVE teams up with pan-regional OTT video streaming service Viu to enhance its brand visibility and engagement through the latest Viu Original series, ‘From Saga with Love’. 

With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.

‘From Saga With Love’ follows Karma, a budding social media influencer who bluffs her way into becoming an interpreter for A-list actress Bianca Rozario during her trip to Saga, Japan. Juggling her deception and a secret task from Bianca’s mother, Karma, along with videographer Bob and mysterious Sham, navigates a humorous whirlwind of problems, solutions, and romantic complications.

The partnership is part of airasia MOVE’s latest efforts to enhance its brand visibility and engagement as a travel superapp. Other initiatives include its community platform airasia Chat, digital radio station RedRadio, gaming hub RedGames, and Vtuber platform Project Kavvaii.

This initiative also follows the rebranding of airasia Digital to MOVE Digital, which the featured superapp also adopts, being seen and depicted as airasia MOVE within its appearances in the show.

Kuala Lumpur, Malaysia – airasia Super App’s SUPER+,  its flight subscription offering, is now made available for purchase worldwide, enabling its subscribers to fly further and enjoy more perks across the whole airasia ecosystem.

SUPER+ will be offering two options for subscribers with different destination preferences: the SUPER+ Lite which covers all ASEAN countries, and the SUPER+ Premium which covers all countries operated by airasia including destinations in Japan, South Korea, Australia, New Zealand, India, Maldives, Hong Kong, Taiwan, and Saudi Arabia. 

Both subscription plans include unlimited 10% off for airasia rides and an unlimited 5% discount on all hotels on the airasia Super App.

“For the first time, we are opening up the new SUPER+ for everyone across the globe to buy, even those in the US, Europe and all other regions. For travellers from the West, this SUPER+ product is the best flight and lifestyle subscription for them to fully maximise and obtain the best value to rediscover the beauty of Asia,” said Amanda Woo, CEO of airasia Super App.

She also shared that the initial launch last March gained more than 100,000 subscribers across Malaysia, Thailand, Indonesia, and the Philippines with over half a million flights already redeemed.

“We are excited to be the only super app platform in the market to bring a product such as SUPER+ to the world and for more to enjoy the airasia way of life with this subscription,” she added.

Meanwhile, Tony Fernandes, CEO of Capital A, also commented, “The SUPER+ subscription captures the beauty of our airasia Super App platform ecosystem, which brings together all of our airlines and travel products and services like hotels, along with our e-commerce offerings such as airasia ride, which is also included as a SUPER+ benefit.”

The airasia Super App has also previously launched the in-app e-wallet feature ‘airasia pocket’, which enables users to reload and make payments for all products and services the app offers.

Indonesia – The airasia Super App in Indonesia has recently elevated Boni Andika, its former head of brand marketing for delivery vertical, to be its new head of marketing. 

As the new head of marketing, Andika will be responsible for managing all the brands under airasia Super App, including airasia travel, travelmall, flights, and hotels, as well as food, and more to come. Through highly engaging marketing strategies and immersive brand experience, Andika and his team will also be connecting consumers to elevate the super app’s value offerings. 

In an interview with MARKETECH APAC, airasia Super App said that Andika has shown outstanding performance in less than six months of the super app’s presence in Indonesia, and therefore, they believe his appointment will bring a greater achievement as they are consolidating everything to strengthen their position in the industry. 

When asked about the area of the platform’s marketing business is he looking to focus on and his goals for the marketing team in Indonesia, Andika said that they want to create creative content and a community that entices the super app’s members and audiences based on various relevant interest groups and channels.

He further shared, “As the trend of marketing technology has risen nowadays, having a robust marketing strategy isn’t enough anymore. Data utilisation holds an important role for marketers to modernise and specify the marketing approach to reaching the right target audience. For example, personalised product recommendations or unique discounts can be shared using unique customer data such as psychographics or real-time engagement with our brand.”

“In airasia Super App, we interact with a single consistent key message ‘It’s Super’ across all business verticals and campaigns, through the most relevant and appropriate channels. We want our customers to see, feel, taste, and experience the SUPER in everything they do with airasia Super App,” Andika noted.

Kuala Lumpur, Malaysia – The airasia Super App has launched a brand new feature, airasia pocket, which is an e-wallet within the super app that enables users to reload and make payments for all the products and services on the app while being rewarded at the same time. 

The airasia pocket is currently available to all airasia Super App users in Malaysia in the Ringgit Malaysia currency. It is easily accessible through the super app by setting up an airasia pocket account with a few simple steps. Two types of airasia pocket accounts are available – the Lite and Pro. The Lite account is recommended for everyday use with a wallet size limit of RM500, while the Pro account is designed for higher value transactions with a wallet size of up to RM4,999.

Users of airasia pocket will be able to earn airasia points upon activation, apart from enjoying an extra 10% off all AirAsia flight bookings and 10x airasia points with every airasia food order on weekends. 

The airasia pocket’s features are developed by Fasspay, a white-label e-wallet player and an approved e-money provider by Bank Negara Malaysia. This platform is designed to allow its partners to build and innovate on Fasspay’s full-stack payments platform and offer various payment and financial services to their customers.

Mohamad Hafidz Mohd Fadzil, airasia Super App’s chief fintech officer, shared that as fintech and neobanks continue to reshape the financial landscape in Malaysia and across ASEAN, airasia Super App is continuing to be an industry disruptor and expand its fintech services by launching airasia pocket, which enables the app users to make payment for all products and services faster within the Super App ecosystem. 

“This includes payments for flights and hotel bookings, as well as on airasia food, airasia grocer, airasia xpress, or when booking a ride through airasia ride. This aligns with our fintech strategy to drive a seamless user experience and make online payments’ invisible’. By working with our partner Fasspay, users can have peace of mind as this new feature is completely secure, fully compliant, and licensed by Bank Negara Malaysia,” said Fadzil.

Meanwhile, Amanda Woo, CEO of airasia Super App, said, “airasia pocket is the more accessible, faster, and more rewarding way to pay for anything within the airasia ecosystem and will facilitate a better user experience. Having airasia pocket also provides more significant insights into customer behaviour which will assist us in giving better value and more quality services to all our app users.

Chris Leong, CEO of Fasspay, commented, “We are honoured to be a partner in airasia Super App’s fintech journey and will continue to support its aspiration to grow regionally and globally. Fasspay’s mission is to enable our partners, such as airasia Super App, to realise their vision by using this wallet-as-a-service to extend their financial services. This partnership is just the beginning for Fasspay as our ultimate aim is to avail this full-stack payments platform to other customers both small and large globally.”

The top-ups for airasia pocket are currently available via Online Banking (FPX), with more options to be added in the future.

Bangkok, Thailand – Today, the airasia Super App has officially launched its e-hailing service, airasia ride, in Bangkok, Thailand. The debut comes shortly after airasia ride announced that it will expand its operations in Thailand, Indonesia, and the Philippines in the coming quarters. Thailand becomes the second country for airasia ride’s ASEAN expansion, and will offer taxi rides as part of its first phase of entry into the market.

The latest ride in town was officially launched by Amanda Woo, CEO of airasia Super App, Ben-Jie Lim, Head of Delivery airasia and Nirada Tuckawarut, Head of airasia ride Thailand today with a flag-off of airasia ride’s taxi convoy. 

There are currently 3,000 drivers registered with airasia ride in Bangkok, with plans to recruit more as the service expands across the city. 

In line with the aim to capture the international tourist riders market, the next provinces which airasia ride aims to expand to are holiday destinations such as Phuket and Chiang Mai. 

Amanda Woo, CEO of airasia Super App commented, “We are very excited for the launch of airasia ride here in Bangkok today, as it completes the whole airasia Super App ecosystem. Now, an airasia Super App user arriving in Bangkok will have the full end-to-end experience, where they are able to book their flights, hotels and ride to their final destination all within the convenience of one single platform. Since our successful super app launch here in February, we have seen an increase of 53% in new users, mainly driven by our OTA platform, which is our core business and we expect continued healthy growth of new users with the launch of airasia ride today. 

“Congratulations to the whole airasia ride team in Thailand for working hard to get this service up and running by this quarter, and we look forward to serving more provinces across the country soon,” added Amanda. 

Nirada Tuckawarut, head of airasia ride Thailand, shared, “As we are starting off with taxi service for airasia ride, we are targeting to capture 70% of international tourists arrival into Bangkok, especially with the reopening of borders and resumption of travel post-pandemic.”

“The differentiation that airasia ride will offer is the option for passengers to have options to book our English-speaking drivers community and a fleet of new taxis which will ensure a pleasant travel experience for tourists in Bangkok while using airasia ride. And of course, we also prioritise the drivers’ income opportunity and are happy to share that airasia ride taxi drivers take 100% of the fares they earn, as we do not impose the booking fee on drivers. Furthermore, passengers can be confident when booking airasia ride as our fares are transparent, so come and experience an airasia ride and see you on one of our rides soon,” Tuckawarut added. 

In an interview with MARKETECH APAC, Chiew Shan Lim, Regional CEO of airasia ride, shared how airasia ride looks to disrupt e-hailing as it marks regional expansion, Lim said that the company isn’t looking to compete with other competitors like Grab and Gojek in Indonesia, but rather they aim to disrupt the market by filling in the gaps that current players are missing.

“Our mission why we started is we see opportunity in the market and we see that the drivers’ welfare [is] not really really taken care of and customers are being thrown with crazy prizes during traffic jams,” Lim said.

As airasia ride, AirAsia’s e-hailing service, approaches its first anniversary, it recently revealed news everyone’s been waiting for – its expansion outside its headquarters in Malaysia.

Finally, airasia ride is soon to be available in Indonesia, the Philippines, and Thailand, and the launch is nothing short of pivotal as it meant shaking the competition that continues to be led by pioneers Grab and Gojek in the said markets.

As our Top Story for May, we sat down with Chiew Shan Lim, the regional CEO of airasia ride, who shared with us their vision and plans as the company expands the e-hailing to the region. 

Lim shared they’re not belligerent with the competition, but are eyeing to disrupt the market by filling in the gaps that current players are missing. 

In the conversation, Lim spoke of a common occurrence in ride-hailing today that he believes only puts us back to square one when we used to deal with traditional taxis. 

Usually, during peak hours, prices surge due to the scarcity of drivers, and Lim said this is a disservice to consumers. 

Why does the customer have to be penalised and have to pay more when you don’t have enough drivers. So we do not believe in that

Chiew Shan Lim, Regional CEO, airasia ride

“A driver should be compensated for the extra hour in a jam or the extra distance they need to travel for extra patrol and their time. But you can not [also] simply multiply the price just [because] there aren’t enough drivers [for customers],” Lim added. 

airasia ride is also turning the ecosystem on its head by decentralising the focus on consumers, and equally strengthening the commitment of the platform to drivers as well.

It recently launched the LadiesONLY ride which gives female passengers the option to ride with lady drivers–and vice versa. Lim said that, for drivers, the aim is to reduce the entry barrier for ladies to become a driver on the platform, where female would-be drivers continue to have reservations due to safety reasons. 

Watch the full interview with Chiew Shan Lim who shared with us the e-hailing’s disruptive goals through trailblazing plans for drivers as well as their foresight into each of the markets. Hear him also share his insight as airasia ride finally ends the monopoly of Grab in the Philippines. 

Kuala Lumpur, Malaysia – The airasia Super App, has launched its first regional SUPER Travel Fest with more than 700 international airlines flying to over 3,000 destinations and promoting 200,000 hotels ASEAN-wide on its various travel platforms over a week-long period.

From 17-23 May 2022, airasia Super App users can click on the ‘Flights’ icon, book their favourite airlines, and enjoy up to 50% off by applying the voucher code SUPERTRAVELS on the payment page.

During the same booking period, users can also enjoy up to 50% off a list of specially curated 100 hotels across 20 key cities in the region by using the promo code SUPERTRAVELS, simply by clicking on the ‘Hotels’ icon and look out for the ‘Super Travel’ label on the airasia Super App.

From flights to hotel stays and more, members can earn airasia points for all their purchases on the airasia Super App and use them just like cash to redeem FREE flights, hotel stays, groceries, and lifestyle deals with airasia Super App exclusive partners. 

Ostrova Cheng, head of travel, airasia Super App, shared, “At airasia Super App, we are constantly innovating new and creative ways to curate the best offers from our growing list of airline partners such as Air New Zealand and, more recently, All Nippon Airways. As borders worldwide are reopening and people are excited to travel again, we are committed to providing our Super App users with the best travel deals.”

“As an OTA platform, airasia Super App is constantly working side-by-side with airlines and hotel partners by featuring their best offers on one of the most visited OTA apps in Asean through campaigns like the SUPER Travel Fest.” Cheng added.

In addition, app users can find the best hotel deals across popular tourist destinations such as WOLO Kuala Lumpur, Avani+ Khao Lak Resort Phuket, Astoria Current Boracay, Infinity8 Bali, and many more through this special promotion. 

Kuala Lumpur, Malaysia – A year after its inception, the airasia Super App celebrates its e-hailing arm, airasia ride, as it has completed one million rides in less than a year. This quarter, airasia ride will be expanding to Thailand, followed by Indonesia and the Philippines in the following quarters.

During the past eight months, airasia ride has grown to 10 Malaysian cities, including the Klang Valley, Penang, Ipoh, Seremban, Melaka, Johor Bahru, Alor Setar, Kota Bharu, and Kuala Terengganu, while introducing community driver features such as the LadiesOnly ride.

The company also revealed an additional UNLIMITED 90 percent discounts on AirAsia flights for its drivers who maintain the ‘Captain’ rank for three consecutive months will automatically be eligible for this unique perk for six months upon entitlement.This perks will allow them to fly anywhere on the AirAsia network with 90 percent off the base fare for any flights. 

On top of that, drivers take 85% of the net fares (excluding toll charges), higher than other e-hailing providers in the market, making it a viable part-time job option and side income opportunity. Fares on airasia ride are set based on fair pricing, which takes into consideration what our guests can afford while still compensating for any extra travel time caused by heavy traffic. The latest feature on airasia ride, LadiesOnly, also aims to empower women with more working opportunities in the e-hailing space.

Additionally, airasia ride is also inviting all new and existing airasia ride users to join in the celebration by offering an exclusive, limited time Free Rides on 28 April 2022 from 10am- 12pm, 2pm – 4pm, and 8pm-10pm. 

Lim Chiew Shan, regional CEO of airasia ride, said that they would like to thank each and every Allstar in airasia ride for pushing hard and making today’s milestone happen. When they started back in August last year and in the midst of the pandemic too, they were quietly optimistic that airasia ride will take off to a good start. One million rides completed in the span of less than a year would not have been possible without the dedication of their drivers, and therefore they would also like to take this opportunity to express our gratitude with a brand new perk for their drivers. 

“The AirAsia unlimited 90% airline discount perk is definitely apt, as it will enable the drivers to explore all the destinations within the vast AirAsia network and also experience the whole airasia Super App ecosystem themselves. For example, a flight from KL – Bali on AirAsia’s ID90 scheme will only cost RM90 one way, and flights to domestic destinations such as Penang are only RM30. They are able to utilise this for as many times as they prefer in the six months period,” Shan said.

Meanwhile, he added,“Furthermore, airasia ride has also contributed to around 20% of new users of the airasia Super App since its establishment last August, which is quite impressive given that we’re only present in Malaysia currently. With the much anticipated expansion across Singapore, Thailand, Indonesia and the Philippines for the rest of this year, we are sure that airasia ride will also replicate this same success in those markets, and help drivers have better insights on travellers’ preferences and more by expanding our footprint across airports in the country and the rest of the region.” 

To better serve passengers heading to and from the airport, airasia ride drivers will have the added benefit of working with one of Asia’s airline brands. Guests on AirAsia flights now have the option of booking their rides upon purchasing their flights, allowing drivers to secure more jobs in advance and can plan their trips more efficiently and productively. Drivers will also have access to real-time information on passenger arrivals, allowing them to better manage their time and maximize their revenues by reducing waiting time and making more trips.

Kuala Lumpur, Malaysia – The airasia Super App, in collaboration with Malaysian radio network Astro Radio, have launched a digital radio station called ‘RedRadio’ which will feature a rich and diverse selection of music and culture from across Southeast Asia.

Available through the airasia Super App and SYOK, the collaboration will allow users to access Astro Radio’s 11 radio stations on the airasia Super App via the ‘Listen’ tab for a wide range of music from around the world.

In addition, listeners can also look out for RedRadio collaborations with industry veterans for vast content choices and broadcasting platforms in addition to being able to listen to the latest music from up-and-coming regional artists in the near future.

Rudy Khaw, chief brand officer at airasia Super App, said, “We are excited to be launching RedRadio digital radio station. Music has always been in our DNA and making RedRadio a reality adds on to our foray into the content space. For the past 20 years, we’ve been known to connect the region like no other and we’re taking that a step further today by connecting cultures through music.” 

He added, “As a brand that champions Asean, we hope this creates a new platform for talents to be heard across borders while bringing the region closer together through pop culture. As the Asean Super App, we are also here to inspire and engage.”

RedRadio will also kick-off with an array of AirAsia’s Allstars who will share their experience as they explore popular and hidden gems of food, culture, travel, music and many other topics that are close to heart to the people in the region.

Meanwhile, Kenny Ong, CEO at Astro Radio, commented, “As we continue to diversify our audio offerings, we are thrilled to partner with airasia for the launch of RedRadio, a new online radio brand available for streaming anytime via the SYOK app. We are excited to continue shaping the local audio landscape through our partnerships and hope all Malaysians enjoy the enhanced audio entertainment experience on Astro Radio and SYOK.”

The digital radio launch follows after Capital A’s recent launch of the single ‘Not Today’ by Malaysian rapper and producer AIRLIFTZ, following a campaign video launch called ‘#TimeToListen’.

Kuala Lumpur, Malaysia – The airasia Super App has announced the roll-out of its new subscription plan called SUPER+ across Thailand, Malaysia, Indonesia and the Philippines. Purchase for the new plan will be available from 28 March to 2 April this year, and only 200k subscriptions will be made available to the public.

Through the subscription plan, SUPER+ subscribers will be able to fly anywhere with unlimited flight redemption for the subscriber across all AirAsia airlines with flight codes AK, FD, QZ, Z2 across the region, for both domestic and international destinations. In addition, users can enjoy unlimited free delivery for airasia food orders across all countries and locations where the service is available, as well as COVID pre-departure insurance coverage.

Subscribers can look forward to more benefits from across the whole airasia ecosystem that will be subsequently added as part of this subscription including discounts on airasia ride, airasia xpress, SNAP, hotels and more. 

According to Amanda Woo, CEO of airasia Super App, said that customers will get to experience the airasia Super App plus more with the SUPER+ subscription plan. She added that this is a smarter way to experience the new world of airasia as it allows the subscriber to fly anywhere, enjoy bigger savings and more rewards for their travel and everyday needs.

“SUPER+ is an unprecedented product in Asean which unlocks travel & lifestyle benefits like never before. We are proud to be the only super app in the market that is able to offer this one-of-a-kind subscription plan that includes both travel and lifestyle products and services, clearly positioning us the preferred provider for the region,” Woo said.

She added, “SUPER+ will certainly facilitate affordable and convenient travel for everyone to visit and explore the many destinations within the wide network connectivity of the AirAsia Aviation Group. Aside from that, subscribers also have access to the best of what airasia Super App has to offer through its various delivery verticals across the region.”