Kuala Lumpur, Malaysia – Travel platform airasia MOVE teams up with pan-regional OTT video streaming service Viu to enhance its brand visibility and engagement through the latest Viu Original series, ‘From Saga with Love’.
With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
‘From Saga With Love’ follows Karma, a budding social media influencer who bluffs her way into becoming an interpreter for A-list actress Bianca Rozario during her trip to Saga, Japan. Juggling her deception and a secret task from Bianca’s mother, Karma, along with videographer Bob and mysterious Sham, navigates a humorous whirlwind of problems, solutions, and romantic complications.
The partnership is part of airasia MOVE’s latest efforts to enhance its brand visibility and engagement as a travel superapp. Other initiatives include its community platform airasia Chat, digital radio station RedRadio, gaming hub RedGames, and Vtuber platform Project Kavvaii.
This initiative also follows the rebranding of airasia Digital to MOVE Digital, which the featured superapp also adopts, being seen and depicted as airasia MOVE within its appearances in the show.
