Hong Kong – AIA has announced its partnership with British rock band Coldplay for the highly anticipated ‘Music Of The Spheres’ World Tour, which will make its Hong Kong debut at Kai Tak Sports Park in April 2025. This collaboration reflects AIA’s commitment to sustainability and community well-being, aligning with its efforts to create meaningful experiences that inspire healthier, longer, and better lives.
Coldplay’s ‘Music Of The Spheres’ World Tour has sold over 10 million tickets since its March 2022 launch. Renowned for its visual, emotional, and energetic performances, the tour has earned widespread acclaim.
Additionally, the world tour is recognised as a model for sustainable events, incorporating numerous initiatives to reduce carbon emissions, minimise consumption, and support green technology. The tour is backed by a dedicated website outlining its sustainability efforts, guided by three core principles: reduce, reinvent, and restore.
In the tour’s website, the British rock band stated, “Where we cannot reduce, we will be drawing down any unavoidable emissions following the guidance within the Oxford Principles for Net-Zero Aligned Carbon Offsetting.”
AIA’s sponsorship of the ‘Music Of The Spheres’ world tour aligns with the company’s commitment to environmental, social, and governance (ESG). Through this partnership, AIA aims to promote sustainability while enhancing the concert experience for attendees and making a positive contribution to society.
Alger Fung, chief executive officer of AIA Hong Kong & Macau, said, “AIA is dedicated to creating memorable and delightful experiences that encourage individuals to live ‘Healthier, Longer, Better Lives.’ We are honoured to be in this partnership to bring extraordinary world-class musicians like Coldplay to Hong Kong. With their performance taking place at the brand-new Kai Tak Sports Park, we believe it will create a refreshing experience for all participants, appealing to both locals and tourists, supporting the mega-event economy, and benefiting Hong Kong in multifaceted ways.
Before partnering with Coldplay, AIA Hong Kong had already launched several initiatives to boost the city’s mega-event economy. Alongside hosting the iconic AIA Carnival, the company was the main sponsor of BLACKPINK’s BORN PINK World Tour in Hong Kong in 2023, creating memorable experiences for customers and the wider community.
