San Jose, California – Adobe, a digital marketing solutions company, has launched ‘GenStudio for Performance Marketing,’ a generative artificial intelligence (AI) application that accelerates advertising and marketing campaign delivery.
The launch of ‘GenStudio for Performance Marketing’ aims to meet the rising demand for personalised and effective content across channels. Most marketers believe that consumers expecting dynamic personalised content will increase by at least 5 times, an Adobe survey found.
Through the application, brands can use pre-approved and on-brand content to create advertisements, banners, and even marketing emails. It allows brands to find and reuse brand assets through a built-in repository. Marketers can also remix brand content for variations, personalising them with different audiences.
Creatives can create content through features such as the generative AI tool Adobe Firefly and third-party language models.
To protect brand equity, brand guidelines such as fonts, tone of voice, and other templates can be uploaded on the application. Through AI, the app can also send alerts when the content being created does not comply with the brand guidelines.
Additionally, the app will be able to activate campaigns directly on various channels. Through the expansion of partnerships with Google’s Campaign Manager 360, Meta, Microsoft Advertising, Snap and TikTok, marketers can publish content easily while getting access to direct performance insights.
Meanwhile, Adobe is also working with agencies Accenture Song, Dentsu, Havas, IBM Consulting, Interpublic Group, Media.Monks, Omnicom, Publicis, Stagwell and WPP for customisation and integration.
“Delivering impactful global campaigns hinges on the ability to bring marketing and creative teams closer together, with generative AI-powered workflows that eliminate cumbersome and inefficient processes,” Varun Parmar, general manager at Adobe GenStudio, said.
“Adobe GenStudio for Performance Marketing enables creatives to focus on delivering deep creative designs that amplify a brand, while empowering their marketing counterparts to create the high volume of content variations that are needed to drive customer engagement, personalisation and conversion,” Parmar added.
Adobe GenStudio was launched last year, enabling quick content creation for enterprises.
