Sydney, Australia – Mobile advertising company Adludio is expanding its presence to the Australian market by forging a new partnership with ad-tech company Inskin Media, bringing Adludio’s ad unit accessible for Australian marketers.
Adludio’s services revolve around interactive mobile advertising that helps users engage in ad campaigns. This then allows marketers to collect anonymous audience engagement data, which is then fed to Adludio’s algorithm to deliver high engagement rates across mobile devices.
On the other hand, ad-tech Inskin Media focuses on providing multi-screen display advertising. Itmerges design and technology to promote clientele ad campaigns across online publishers and websites, which scopes under the umbrella of mobile advertising.
“This partnership with Inskin Australia is a testament to our constant evolution and development of Adludio in the APAC region. Through this partnership with Inskin, we’ll be able to present innovative Australian advertisers with a more robust offering to engage mobile audiences in the region,” Adludio CEO and co-founder Paul Coggins (left of banner picture) said.
For Inskin Media APAC General Manager Georgia Woodburne (right of banner picture), the recent deal means bringing more opportunities to Australian marketers to create more immersive ad experiences for their mobile audiences.
“We share the same values and both believe in the importance of a well-designed, outstanding creative. Becoming Adludio’s exclusive reseller is a fantastic commercial opportunity for both parties,” Woodburne stated.