Australia – Global recruitment company Hays Recruitment has selected Bench Media as one of its official digital media agencies, entrusting them with the launch and management of both B2C and B2B campaigns.
Bench Media will handle media planning, buying, and strategy across various digital channels, including social media, dynamic display retargeting, and digital out-of-home (DOOH) advertising.
Additionally, the agency will utilise its proprietary Bench Connect technology to integrate and analyse data from all campaigns, offering Hays Recruitment a comprehensive overview of their performance.
Laura Dalziel, marketing director for Australia & New Zealand at Hays Recruitment, said, “Recruitment is a fast-paced, evolving, and competitive environment. We developed a holistic and full-funnel approach to Hays’ marketing strategy to assert our position as a market leader, and we are delighted to welcome Bench to our agency village to complete this picture.”
“Their addition provides us with access to previously untapped channels and data sets, while their Bench Connect technology allows us to see all campaign activities in the same place so we can concentrate on driving business growth and helping our clients match with the best talent and vice versa. It’s an exciting chapter in Hays marketing journey, and we are looking forward to seeing it unfold,” Dalziel added.
For the Hays account, Bench Media will collaborate closely with Indago Digital, a partner of Hays Recruitment since 2021 that specialises in paid and organic search. At Bench Media, the account will be led by Erin Fraser, overseeing digital strategy, and Ben Farnsworth, handling strategic partnerships.
Hays’ B2B and B2C campaigns aim to bridge the gap between companies seeking to hire and job-seeking candidates.
Ori Gold, CEO and co-founder of Bench Media, commented, “We are thrilled to add such an iconic brand as Hays Recruitment to our client roster and bring fresh ideas and technology to bolster their digital media activities.”
“We understand the importance for brands to have an unbiased overview of their advertising activities, enabling them to quickly assess what’s working, what’s not, and what their next steps should be. This is especially crucial when a brand engages multiple specialist agencies. They need one source of truth, and that’s why we developed Bench Connect so clients receive outstanding results across their agency village,” Gold explained.
He continued, “The campaigns feature innovative strategies such as targeting companies through office building lobby screens and reaching potential candidates with customised ads tailored to their skills and desired job titles. We typically see better performance when combining a certain level of personalisation with precise targeting, and that’s really exciting!”
Meanwhile, Gary Nissim, founder and MD at Indago Digital, said, “With recruitment, you need to be flexible as a marketer, continually adapting. In 2021 and 2022, campaigns were candidate-focused due to a buoyant economy and scarcity of great talent. Moving into late 2023, a downturn in the economy saw an increase in redundancies and candidates that were less likely to leave their roles, making campaigns shift to be more employer-focused.”
