Malaysia – Spritzer Malaysia has teamed up with FCB Shout, the creative arm of The Shout Group, to launch a new campaign, ‘Air Love Cuti-Cuti,’ that showcases local tourist attractions while promoting the wellness benefits of its natural mineral water.
‘Air Love Cuti-Cuti’, is a clever wordplay that combines the Malaysian term for water (air) and their love for travel (cuti-cuti). Its aim is to position Spritzer Mineral Water as the perfect travel companion for exploring the wonders of Malaysia.
The campaign stars Spritzer brand ambassadors Syafiq Kyle and Koe Yeet in a captivating 6-episode travel vlog series. The duo shares their travel experiences, uncovering the beauty and hidden gems of various Malaysian states, with Spritzer serving as their trusted hydration companion throughout their journey.
In addition to the travel vlogs, the campaign invites viewers to submit their own content and participate in interactive contests on Spritzer’s social platforms, offering a chance to win RM50,000 worth of travel vouchers.
To further extend its reach, the contest is promoted through captivating cinema ads strategically designed to engage moviegoers with compelling visuals and messages. Enhancing visibility beyond digital platforms, the campaign also features branded tourist buses, amplifying its presence and encouraging widespread participation.
Shiao Chan, head of marketing at Spritzer Malaysia, said, “At Spritzer, we are deeply passionate about the unique health benefits derived from the silica-rich content in our mineral water. Expanding our insights on Malaysians’ love for travel, we aim to tap on this opportunity to position our brand as the most preferred hydration choice on-the-go, making the experience a happy and healthy one inside and out. And through our collaboration with FCB SHOUT, we invite tourists to embark on an invigorating journey with our natural mineral water, promoting sustainable tourism and supporting our communities.”
Meanwhile, Syahriza Badron, general manager of FCB SHOUT, commented, “Whilst tourism related initiatives are not typically part of Spritzer’s marketing programmes, we saw the long-term potential of the brief. The idea of “Air Love Cuti-Cuti” aligns with the brand’s long-term sustainability and growth ambitions as it establishes a claim that is befitting that of a home-grown champion and Malaysia’s #1 mineral water brand.”
