Toys“R”Us launches Asia’s first ‘Playful Living’ concept store in Hong Kong

Hong Kong – Toys“R”Us has launched its first ‘Playful Living’ concept store in Asia at K11 Art Mall at Tsim Sha Tsui, aiming to make consumers regain their pure childhood happiness through their favourite characters’ decorations and treasured toys.

Having classic and trendy toys, Toys“R”Us’ new store shares a sense of kindness and warmth providing a new shopping experience in a relaxed, worry-free, comfortable, and fun environment.

To celebrate the grand opening of the Playful Living concept store, Ryan Lee, a local fitness trainer and artist, was invited by Toys“R”Us to have the 1st wave collaboration in the store to convey positive energy.

In addition of Rumbbell and Jacrbell products, there are also exhibits and photo points, creating a homey vibe full of positiveness and joy of life.

Different from the colourful and rich main colours of other stores, a large number of minimalist wood decorations equipped with furniture and household items such as dining tables and bookcases are used to create the dream room for “Kidults”.

The new store is stocked with classic and trendy toys, from Dragon Ball and Disney characters, to the recent popularity of Chiikawa, mofusand, LuLu The Piggy, as well as items with local characteristic can be exhibited in three main zones, “For Him”, “For Her” and “Together”.