Sydney, Australia – Amperity has announced that it has been awarded the ‘Communications, Media and Entertainment Partner of the Year’ Award by Databricks. With Databricks and Amperity, brands such as Paramount and Vail Resorts, have maximized the value of their customer data, lowered costs, and increased data democratization to generate and share insights to their downstream systems and business users.
The award was presented this week at Databricks’ Data + AI Summit 2024 and underscores the impact Amperity has made in developing Databricks competency and helping to solve customer data challenges and break into new revenue streams.
Amperity’s Lakehouse CDP is leading the shift towards composability in the marketing technology landscape. Amperity provides automated cleansing, enriching, and harmonizing of customer data and shares it with Databricks Data Intelligence Platform through Delta Sharing, its open, industry-standard protocol. This allows data to be easily accessible across the tech stack through a shared catalogue.
Together, Amperity and Databricks enable brands to take a more sophisticated and strategic approach to customer data management, paving the way for a new era of data-driven marketing where insights can be easily translated into actionable strategies for boosting engagement, loyalty, and revenue.
Derek Slager, co-founder and CTO at Amperity, said, “We are thrilled and deeply honoured to receive the Communications, Media and Entertainment Partner of the Year award from Databricks. This recognition is a testament to the incredible value our collaboration has delivered to our shared customers.”
He added, “By combining Amperity’s unified customer data foundation with Databricks’ powerful data intelligence platform, we’ve empowered brands to unlock transformative insights and personalize customer experiences like never before. As we look ahead, we’re excited to further strengthen our partnership by redefining what’s possible in customer engagement and to help our clients turn complex data into business value.”
Meanwhile, Roger Murff, vice president of technology partners at Databricks, commented, “In an era where data and AI are pivotal to innovation, Amperity’s Lakehouse CDP plays an important role in delivering data intelligence. Together, we enable brands to seamlessly share live data sets without the need for maintaining ETLs or copying data. Through this composable and secure data flow, Amperity and Databricks empower brands to fuel the data-intensive demands of Generative AI and deliver highly personalized experiences with exceptional data quality.”
