Singapore – StackAdapt, a multi-channel advertising platform, has announced the appointment of Deirdre Chew as its new director of sales for Southeast Asia to advance the company’s growth plan in the Asian region.
Chew brings fifteen years of experience in the agency and digital advertising industries. In her new role, Chew will focus on spearheading the market expansion of StackAdapt’s programmatic footprint across the SEA region.
As the new director of sales, she will drive strategic regional initiatives and commercial partnerships to secure business growth, deliver a streamlined operating model to provide optimal customer experiences, and motivate and mentor colleagues to excel in a fast-paced, high-growth environment.
Before joining StackAdapt, Chew spent ten years at Google, where she most recently led a team of measurement specialists in Asia, assisting customers in managing privacy concerns and optimising data-driven performance.
At Google, Chew played a pivotal role in launching the company’s programmatic advertising business across Asia from 2014 to 2019. In the following year, she implemented Google’s technology partner strategy, concentrating on analytics and advanced solutions. Additionally, Chew also served as a regional digital manager at MEC in Asia and worked at iCrossing in the US market.
Speaking on her appointment, Chew said, “StackAdapt is leading the market in AI-powered digital advertising and delivering tremendous results for brands by prioritising flexible business partnerships and a customer-centric approach.”
“The value proposition that StackAdapt provides to brands was a compelling reason to join the company, and I’m excited for the opportunity to create and accelerate a substantial business across Asia,” she added.
Chew’s appointment follows that of Liam McCarten, who was recently announced as the new VP of sales for StackAdapt Asia-Pacific in February. McCarten said the appointment of Chew will fast-track the company’s presence among key brands in Asia.
“We are extremely excited to welcome Deirdre to StackAdapt. I believe it’s another example of our ambition and willingness to attract top talent from across the industry. Beyond being impressed with Deirdre’s track record, what has stood out is her client- and agency-centric mindset. She will be a key member of our leadership team and a contributor to StackAdapt’s growth across Asia,” McCarten shared.
