Sydney, Australia – Brand strategy and design consultancy, Houston has strengthened its creative offering, recently announcing the appointments of Alex Creamer to the role of creative director and Michelle Teh as design director.
In their new roles, Creamer and Teh will bolster Houston’s strong offering across the brand design spectrum and their creative leadership team, offering new perspectives to create remarkable solutions for its brand partners.
Most recently creative director at Interbrand and prior to that at RE, Creamer has helped reshape some of Australia’s biggest and most iconic brands including McDonalds, Sydney Fish Market, Optus, Westpac, Federation Square and graphite pencil winning NextSense.
On the other hand, Teh brings more than 14 years industry experience garnered from roles in London, Amsterdam and Sydney to Houston. Most recently she worked at Nike Brand Creative’s European Headquarters, where she played a pivotal role in shaping brand experiences and storytelling within the brand’s retail fleet across the EMEA region.
Speaking on his appointment, Creamer said, “In a rapidly changing world, clients are actively seeking new ideas and experiences to solve their business challenges. Hence my excitement in joining an agency with such strong momentum and a renowned creative culture.”
Talking about her new role as well, Teh added, “I have a true passion for my craft and am committed to designing meaningful narratives and memorable brand experiences for clients. I can’t wait to get stuck in and bring this mindset and commitment to Houston’s clients.”
Alex Toohey, ECD Houston, also added, “Alex and Michelle will bring new perspectives and energy to our already formidable creative team and we are very excited to start working with them both. Alex’s love for all things brand and experience coupled with Michelle’s expertise in global identities and branded spaces, will add depth and fresh thinking to the agency as well as bolstering our creative leadership team.
Meanwhile, Stu O’Brien, CEO and founder of Houston, mentioned, “As Houston looks to offer its clients best-in-class creative thinking, I believe we have found phenomenal talent in both Alex and Michelle. Their experience reshaping some of the world’s most well-known brands makes them unicorns in this market and I am delighted to welcome them to our team.”
