Singapore – Plan B Media, an out-of-home (OOH) media service provider, has partnered with Vistar Media, a global provider of OOH media technology solutions, to bring programmatic solutions to the digital out-of-home (DOOH) advertising landscape in Thailand and Singapore.
Plan B Media’s premium DOOH inventory will be instantly accessible to Vistar Media users through this relationship, which the companies hope will open up new prospects. Global advertisers will be able to interact with their target audiences more than ever before and achieve quantifiable outcomes because of Vistar’s data, knowledge, and toolkit.
By using technology to automate the buying and selling of ad space in real-time, programmatic DOOH allows advertisers to reach consumers with messages that are both relevant and tailored to their needs.
Through the synchronisation of digital out-of-home advertising with other digital platforms like online display, social media, mobile, and linked TV, businesses can create a unified experience that appeals to customers at every point of their trip.
More than 500 premium screens in 7-Eleven convenience stores throughout Bangkok, as well as multiple DOOH billboards, will be available to Vistar’s network of agency and demand-side platform (DSP) partners from around the world. This cooperation seeks to expand into various types of locations, starting with billboards and convenience stores.
Franck Vidal, Vistar Media’s director of Southeast Asia sales and partnerships, said, “We are very excited to be working with Plan B Media in Thailand and Singapore. This partnership signifies an important milestone in Vistar’s development in both markets and for the pDOOH industry. As Vistar continues to grow across Southeast Asia, we are looking forward to seeing the impact of this partnership on delivering exceptional DOOH campaigns for advertisers.”
Meanwhile, Palin Lojanagosin, CEO of Plan B Media PCL, said, “By integrating Vistar Media into our extensive large format and retail digital screen networks, we’re empowering brands with unparalleled flexibility and the ability to enhance the effectiveness of omnichannel marketing strategies. This innovative approach is transforming the way brands engage with their audiences across multiple touchpoints, both online and offline.”
