Singapore – Arena Media Singapore has been reappointed as the media agency of record for AIA Singapore following a competitive pitch. As media agency of record, Arena Media Singapore will lead AIA’s media planning and buying across traditional and digital channels.
The appointment is effective immediately as of this writing.
Arena Media Singapore’s reappointment by AIA Singapore reaffirms the insurer’s confidence in their ability to drive innovative, digital-first media solutions. Together, they have embarked on notable campaigns like the launch of AIA Health360, a comprehensive suite of solutions that covers the full gamut of wellness.
These includes addressing their financial, physical and mental wellness needs to empower Singaporeans in proactively managing their health and wellness needs, aligning with AIA Singapore’s brand promise to help people live ‘Healthier, Longer, Better Lives.’
Deanson Lee, head of digital at Havas Media Network, expressed his enthusiasm about the continued partnership, saying, “We are honoured to further our journey with AIA Singapore and continue driving innovation and excellence together. Leveraging our wealth of insights and digital acumen, we are committed to supporting AIA in making a positive impact and advancing holistic wellness. We eagerly anticipate the future and look forward to achieving more meaningful results together.”
Meanwhile, Allison Chew, head of PR, brand and marketing at AIA Singapore, underscores the significance of this collaboration, stating, “Arena Media has consistently demonstrated unwavering dedication and keen expertise in navigating the media and digital landscape. Their adeptness in shaping strategies that foster meaningful connections with our audience has been instrumental in delivering enriching experiences to our customers and community, who are at the heart of AIA Singapore’s business.”
