Dailyhunt appoints Dentsu Creative India to handle social media mandate for short-form news service Xpresso

India – Dentsu Creative India has won the social media management responsibility for Dailyhunt’s latest and dynamic short-form news feed, Xpresso. Dentsu Creative India is tasked with creating persuasive digital communications for Xpresso in accordance with the given mandate.

To increase the influence of the brand, the mandate includes managing social media platforms, digital designs, and content marketing methods.

Dailyhunt’s app, Xpresso, provides short-form news, updates, and trends in a fun format. It does this by catering to the dynamic and tech-savvy younger users’ evolving content preferences by providing a visual news experience with images, videos, and more to keep them up to date on the most recent developments.

Bhagyashree Saini, marketing director at VerSe Innovation, expressed, “We are thrilled to partner with DENTSU CREATIVE India to further strengthen the digital presence of Xpresso, Dailyhunt’s captivating short-form news feed. By leveraging their expertise, we aim to elevate Xpresso’s social media presence and provide an engaging experience for our users.”

She added, “As today’s young demographic becomes increasingly driven and passionate about news consumption, this collaboration will enable us to effectively connect with our audience through captivating digital designs and impactful social media content, enabling them to stay informed and entertained at the same time. We look forward to a fruitful partnership with Dentsu Creative India.”

Meanwhile, Sahil Shah, President – Digital Experience, DENTSU CREATIVE India, commented, “Xpresso is quick, snackable & immersive, and above all, it’s made for today’s modern consumers. And that’s exactly how we want our marketing efforts to be. We are truly excited about how our ideas can seamlessly blend with the app’s overall thematic and I look forward for us to scaling the app marketing endeavours through fast and impactful campaigns.” 

“Also, welcoming Xpresso to our DC universe is a great validation for us, as it showcases the trust such new-age brands like Xpresso are putting in Dentsu Creative. We are thrilled to take this journey forward and make magic happen,” Shah added. 

Speaking of the partnership, Manika Juneja, managing partner at DENTSU CREATIVE India, said, “We are delighted to partner with Dailyhunt’s Xpresso to establish its digital presence. Creating content for a content platform that makes News Easy, Visual & Fun is a challenging task, and we look forward to creating exciting work that builds the brand and business.”