Singapore – Global digital experience platform (DXP) Contentsquare has announced new products to add up to its AI-powered platform designed to help businesses deliver better experiences across web and app channels.
The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.
Its ‘CS Apps’ tool surfaces opportunities for businesses to optimise performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is essential to boosting engagement and reducing uninstalls.
Moreover, its ‘Benchmarks’ tool allows brands to compare their user experience to that of their direct competition by analysing conversion rates, load times, average cart, or views per session. Competitor data on the tool is up-to-date and anonymised, providing brands with insights on where they are over- or under-performing, so they know what to aim for to be best in class.
Included in its new release as well is ‘CS Retail Media’, with its new product and promotion performance analytics enabling retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With thai new layer of insights, brands can understand product and SKU performance, and optimise retail media investment to drive sales, together.
Lastly, the new tool ‘Dara’ serves as Contentsquare’s new human-first design system— with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.
Lucie Buisson, chief product officer at Contentsquare, said, “Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering.”
Buisson added, “CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”
