Cross-platform Audience Archives

Singapore – Global digital experience platform (DXP) Contentsquare has announced new products to add up to its AI-powered platform designed to help businesses deliver better experiences across web and app channels.

The company aims to enhance its advanced mobile analytics with comprehensive experience monitoring and cross-platform support for mobile apps across major frameworks including Native iOS and Android, Flutter, and React Native.

Its ‘CS Apps’ tool surfaces opportunities for businesses to optimise performance, improve user journeys, and lift usage and conversion. With two thirds of traffic now mobile and deeper journeys linked to better outcomes, the ability to detect bugs, troubleshoot API or crash errors, and fix issues in real time is essential to boosting engagement and reducing uninstalls.

Moreover, its ‘Benchmarks’ tool allows brands to compare their user experience to that of their direct competition by analysing conversion rates, load times, average cart, or views per session. Competitor data on the tool is up-to-date and anonymised, providing brands with insights on where they are over- or under-performing, so they know what to aim for to be best in class.

Included in its new release as well is ‘CS Retail Media’, with its new product and promotion performance analytics enabling retailers and product brands to share real-time experience data. These analytics provide brands with unprecedented marketplace visibility, which traditionally has been difficult or slow to access. With thai new layer of insights, brands can understand product and SKU performance, and optimise retail media investment to drive sales, together.

Lastly, the new tool ‘Dara’ serves as Contentsquare’s new human-first design system— with detailed input from accessibility experts. With more than 1 billion people in the world living with a disability, including impairments that may affect their ability to engage with digital content, Contentsquare is committed to playing a role in reducing barriers to online access — starting with its own platform.

Lucie Buisson, chief product officer at Contentsquare, said, “Businesses today are struggling to understand their online customers. Conversion rates of 2% on mobile and 3% on desktop — versus 30% in store — are a perfect example of the gap between what users expect and what businesses are delivering.”

Buisson added, “CS Apps and Benchmarks help close this gap, and give brands the insights they need to optimize and personalize every experience to drive growth and – once and for all – eliminate the costly errors that impact conversion.”

New York – DoubleVerify (DV), a software platform for digital media measurement, data and analytics, has announced a partnership with Comscore, Inc., a partner for planning, transacting and evaluating media across platforms to develop an integrated media quality verification and audience measurement solution to help advertisers to seamlessly measure the impact of their full media plan.

The new measurement solution will combine data from the DV Authentic Ad, a proprietary, MRC-accredited metric that verifies ads are fully viewed, by a real person, in a brand-suitable environment within the intended geography, with Comscore Campaign Ratings, Comscore’s cross-platform audience measurement solution.

With the combination of the power of DV Authentic Ad™ and Comscore’s 15 years of measuring audiences across screens, the joint solution aims to allow advertisers to view campaign results across platforms, knowing the audiences were free of invalid traffic, delivered in-view and to the right geography and brand environment.

Mark Zagorski, CEO of DoubleVerify, shared, “Measuring advertising reach is increasingly confronted by questions of veracity in the digital world.”

Zagorski added, “Digital fraud, conflicted verification solutions and growing identifier friction are challenging traditional measurement. In partnering with Comscore, we are addressing the issue head-on – developing an industry-first measurement solution that combines media quality verification data with audience data to help advertisers maximize campaign performance and drive real business outcomes.”

Meanwhile, Bill Livek, CEO of Comscore, commented, “The industry is simultaneously facing three key megatrends: the search for more accurate deduplicated audience measurement, the mainstream emergence of streaming, and evolving privacy standards.”

He added, “By partnering with DoubleVerify and pairing Comscore Campaign Ratings with their media quality verification data, we can better support the industry with this unique product, and help brands and agencies maximize media quality and performance within their campaigns.”

DV and Comscore plan to launch the joint offering as early as the second quarter of 2022 for a select group of customers.