Singapore – Marcus Pousette, most recently the managing director for Southeast Asia at Channel Factory, has joined Magnite as its senior director for business development in Asia. In his new role, Pousette will be responsible for supporting and accelerating the growth of Magnite throughout Asia by growing new and existing strategic supply partnerships across the Asia region.
His role at Magnite will also specialise in focusing on video streaming and omnichannel partners. He will also play an important role in driving publisher adoption of key platform tools and features, including Magnite Streaming, to enable them to capitalise upon the growing streaming opportunity in the region.
Prior to his role at Channel Factory, Marcus was the country manager for Southeast Asia, Greater China and South Korea at PubMatic, where he spearheaded the company’s operations, growth, and expansion across the Asian region.
In all, Pousette brings with him more than 10 years of experience in the digital advertising space.
Speaking on his new role, he said, “I’m thrilled to join the team at Magnite and to be working closely with Gavin and the wider team in some of the largest emerging digital markets globally. I look forward to bringing the benefits of Magnite’s omnichannel capabilities to Asian publishers.”
Meanwhile, Gavin Buxton, managing director for Asia at Magnite, commented, “I’m excited to have Marcus on board and looking forward to the fresh perspective he’ll bring to the team here in Asia. His impressive breadth of experience and relationships across the industry will be critical in accelerating our growth in the region.”
