Tag: Marcus Pousette

Singapore – Marcus Pousette, most recently the managing director for Southeast Asia at Channel Factory, has joined Magnite as its senior director for business development in Asia. In his new role, Pousette will be responsible for supporting and accelerating the growth of Magnite throughout Asia by growing new and existing strategic supply partnerships across the Asia region.

His role at Magnite will also specialise in focusing on video streaming and omnichannel partners. He will also play an important role in driving publisher adoption of key platform tools and features, including Magnite Streaming, to enable them to capitalise upon the growing streaming opportunity in the region.

Prior to his role at Channel Factory, Marcus was the country manager for Southeast Asia, Greater China and South Korea at PubMatic, where he spearheaded the company’s operations, growth, and expansion across the Asian region.

In all, Pousette brings with him more than 10 years of experience in the digital advertising space.

Speaking on his new role, he said, “I’m thrilled to join the team at Magnite and to be working closely with Gavin and the wider team in some of the largest emerging digital markets globally. I look forward to bringing the benefits of Magnite’s omnichannel capabilities to Asian publishers.”

Meanwhile, Gavin Buxton, managing director for Asia at Magnite, commented, “I’m excited to have Marcus on board and looking forward to the fresh perspective he’ll bring to the team here in Asia. His impressive breadth of experience and relationships across the industry will be critical in accelerating our growth in the region.”

Singapore – Marcus Pousette, formerly the country manager for Southeast Asia, Greater China and Korea at PubMatic, has been appointed by brand suitability platform and YouTube measurement program partner Channel Factory as its newest managing director for Southeast Asia. In his new role, he will be working closely alongside Channel Factory President, Alex Littlejohn, to drive business growth across the Asia-Pacific region.

As he brings into the company an 11 year-track record in revenue growth and in managing large accounts across enterprise verticals, Pousette will be leading the company’s go-to-market strategy, sales, and operations teams across Southeast Asia and India. 

The latest appointment move comes as Channel Factory scales up its efforts in the region by leveraging Asia’s growing online advertising market. 

Speaking about his appointment, Pousette said that he is excited to join Alex and the team in building a better digital advertising ecosystem, especially in a market that is rapidly evolving in the region.

“Furthermore, in a region that is extremely diverse, there is the added challenge of brands relating to the right consumers. Our goal at Channel Factory is to enable brands and marketers to consciously connect with their audience in the right context, and align with their brand values,” he said.

Meanwhile, Littlejohn commented that someone with such calibre on board like Pousette is crucial as they gear towards the continued expansion of their business heading into this year.

“I am thrilled to have the opportunity of working alongside brilliant people like Marcus, and push for progress, further transparency and conscious advertising across the industry. Marcus’ experience in scaling a company for international success will be invaluable to us as we continue to focus on the importance of brand suitability and elevate online advertising standards for our clients,” he added.

Along with Pousette, Channel Factory has made a number of hires to its Southeast Asian team including MediaCom’s Dhanesh Tarani, AnyMind Group’s Dawn Lee, and dentsu’s Tom Yap. This is in line with Channel Factory’s business plan in expanding its operations across the region, specifically in Singapore, Thailand, Indonesia, Malaysia, Vietnam, and the Philippines.